Before you click ‘buy’: 8 most important things to remember for online shopping

Online shopping: To avoid falling victim to scams, stick to well-known and reputable online platforms. Avoid deals that seem too good to be true on unfamiliar websites

With Independence Day and Rakshabandhan just around the corner, it’s a prime time for sales and discounts, both online and offline. If you’re excited about scoring big deals and don’t mind splurging, be careful. Before diving into the sale fever, here are 8 essential things to keep in mind when shopping online:

Check reviews: Before hitting "buy," take a moment to check reviews of the product and the seller. Online reviews can provide insights into the quality of the item and the reliability of the seller. Also, look for patterns in feedback; if multiple reviewers mention similar issues, it’s a red flag.

Avoid impulse buying: Sales can be tempting, but it's important to assess whether you actually need the item. Make a list of what you truly require and compare it with the sale offers. Impulse buying can lead to regrets and clutter. By sticking to a list, you can make more thoughtful purchases that you’ll be happy with long-term.

Beware of scams: To avoid falling victim to scams, stick to well-known and reputable online platforms. Avoid deals that seem too good to be true on unfamiliar websites. Scammers often create fake websites with irresistible offers to lure unsuspecting buyers. Reliable retailers usually have customer service and return policies in place, which can offer additional peace of mind.

Also see | 60% of consumers opting for sustainable products, willing to pay more for it: PwC Survey

Stay cautious: Be mindful of where you enter your card details. Only enter payment information on secure websites; look for “https” in the URL and a padlock icon in the address bar. Avoid entering your card details on sites that seem suspicious or unverified.

Compare prices: Not all sales are created equal. Before making a purchase, compare prices across different websites to ensure you’re getting the best deal. Sometimes, the same product might be available at a lower price on another site or with a better discount. Price comparison tools and apps can be handy for finding the best offers.

Check return policies: Ensure you understand the return policy of the online store before purchasing. Sale items might have different return policies compared to regular-priced items. Knowing the terms can save you from potential headaches if the product doesn’t meet your expectations or arrives damaged.

Track your purchase: During sale season, it’s easy to lose track of your purchases. Keep a record of what you’ve bought and the amounts spent. This helps you stay within your budget and avoids duplicate purchases. Many online retailers send purchase confirmations via email, which can also serve as a useful reference.

Additional discounts: Sometimes, you can stack discounts for even better savings. Check if there are coupon codes or promotional offers that can be applied on top of the sale prices. Signing up for newsletters or loyalty programs might also grant you access to exclusive discounts and early-bird offers.