Amul India pays tribute to Sanjay Leela Bhansali's 'Heeramandi'

'Heeramandi', directed by Sanjay Leela Bhansali, has garnered widespread acclaim for its captivating storytelling and visual grandeur. (Image via Instagram)

Amul India recently celebrated Sanjay Leela Bhansali's web series 'Heeramandi' with a delightful tribute. The iconic dairy brand unveiled a new advertisement featuring the series, showcasing its
popularity and cultural significance.

Known for its witty and timely advertisements, Amul India's latest creative pays homage to 'Heeramandi' by incorporating elements from the series into its iconic ads. The advertisement captures the essence of the show, highlighting its themes and characters in a light-hearted and humorous manner.

The image features the female cast including Sonakshi Sinha, Manisha Koirala, Richa Chadha, Aditi Rao Hydari, Sharmin Segal, and Sanjeeda Sheikh, depicted enjoying bread and butter together, reflecting the camaraderie and enjoyment on the set.

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A post shared by Manisha Koirala (@m_koirala)

In response to Amul's tribute, the official Netflix handle left a witty comment, saying, "Heeramandi dekhne main dairy mat karo," cleverly playing on the word "dairy" to suggest not to be late in watching the series. Sonakshi Sinha and Manisha Koirala also shared the creative on their Instagram stories, expressing their appreciation for the tribute.

'Heeramandi', directed by Sanjay Leela Bhansali, has garnered widespread acclaim for its captivating storytelling and visual grandeur. Set in the vibrant red-light district of Lahore in
pre-Partition India, the series explores the lives of courtesans and delves into themes of love, betrayal, and sacrifice.

'Heeramandi' is making headlines as it became the most-viewed Indian series on Netflix, trending in the Top 10 charts across 43 countries. Ranking second on the Non-English TV List, the show garnered 4.5 million views and accumulated 33 million viewership hours.

“Heeramandi has been a labour of love and I thank everyone who has worked on the show. I’m delighted to have collaborated with Netflix on my very first series and I am humbled by the love and appreciation we are receiving from the audiences in India and globally,” said Sanjay Leela Bhansali.