Sony SAB launches Ufff… Yeh Love Hai Mushkil with Shabir Ahluwalia and Ashi Singh

Shabir Ahluwalia and Ashi Singh show on Sony SAB

Sony SAB's upcoming rom-com family drama Ufff… Yeh Love Hai Mushkil is expected to bring a new mix of charm and chaos to prime-time television. The channel, which is well-known for its joyful and family-friendly programming, has debuted a touching but erratic story about love, miscommunications, and emotional growth.

Renowned TV actors Shabir Ahluwalia and Ashi Singh, who play the dynamic and mismatched leads Kairi Sharma and Yug Sinha, are the show's main stars.

The series examines whether two drastically different people can actually find common ground in the name of love, set against a backdrop of familial madness and emotional complexities.

Shabir plays Yug, a renowned lawyer renowned for his stoic manner and razor-sharp intellect. Yug is a man who has emotionally distanced himself from anything that even vaguely resembles love because of his past traumas. Here comes Ashi Singh's character, Kairi, a vibrant young lady with an unending sense of optimism, a dreamer's heart, and an unwavering faith in love. Unexpectedly, their worlds collide, bringing their siblings into the mix and igniting a hilarious chaos that is both relatable and riotous.

Nimisha Pandey, Programming Head at Sony SAB, commented:

“Ufff Yeh Love Hai Mushkil is a refreshing rom com in a world of melodramatic love sagas. It is a family drama set in an unlike family. With Ufff… Yeh Love Hai Mushkil we are redefining what family means. This show is a rare combination of fun, romance and family drama, making it a perfect fit for Sony SAB audiences. We are thrilled to partner with Sonali Jaffer and actors like Shabir Ahluwalia, Ashi Singh and Supriya Shukla to bring this entertaining story alive. At Sony SAB we stay committed to provide entertainment that caters to the entire family and be home to exceptional talent.”

Creator Sonali Jaffer of Full House Media added:

“As creators, our goal has always been to craft stories that reflect the world we live in - its contradictions, its charm, and its challenges. With Ufff... Yeh Love Hai Mushkil, we wanted to present a love story that doesn't follow the conventional fairytale route. Instead, it mirrors the kind of relationships many people experience today, with clashing viewpoints, and yet, an undeniable pull. The show brings together two individuals, Yug and Kairi, who represent two ends of the spectrum, one ruled by logic and guardedness, the other driven by dreams and the belief in love.”

Shabir Ahluwalia shared:

“What intrigued me about Yug is the subtlety with which he feels things but refuses to show it, and the complexity of a character who is respected in his professional world yet conflicted in his personal life. Playing Yug Sinha in Ufff... Yeh Love Hai Mushkil is one of the most refreshing and challenging roles of my career. Yug is a man who has built walls around himself, someone who leads with logic and has carefully distanced himself from anything that might shake his foundation especially love. What makes this show special is that it doesn’t follow the usual template of a love story.”

Ashi Singh remarked:

“Kairi is full of life, hope, and conviction — she’s someone who truly believes in love, in purpose, and in creating her own path. What drew me to her character is that she’s not afraid to be vulnerable, yet she’s incredibly strong in her beliefs. She’s the kind of person who walks into a room and lights it up but also has the depth to navigate the most difficult situations with grace. Working with Shabir has been amazing; he brings so much nuance and restraint to his performance, and that contrast plays out beautifully onscreen.”

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Tune in from 9th June, every Monday to Saturday at 8:00 PM on Sony SAB, to experience a love story that is anything but ordinary.