Vijay Deverakonda opens up about negative campaigns against his films: 'My voice all these years fell on deaf ears'

vijay about negative pr

• Vijay Deverakonda addresses organised negative campaigns targeting his films
• BookMyShow disabled ratings for Chiranjeevi's film to curb fake reviews per court order.
• Deverakonda hopes new measures will protect filmmakers from online harassment

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Tollywood star Vijay Deverakonda has opened up about the persistent issue of organised negative campaigns and malicious online reviews that he says have targeted his movies over the years. In a candid post on social platform X (formerly Twitter), Deverakonda reacted to a recent court order that led to ticketing platform BookMyShow disabling ratings and reviews for megastar Chiranjeevi’s upcoming film Mana Shankara Vara Prasad Garu, a move intended to prevent coordinated attacks by trolls and bots.

Deverakonda wrote, "Happy and sad to see this - Happy to know hardwork, dreams and money of many is protected in a way. And sad because of the reality of our own people causing these problems. What happened to live and let live? and growing together?"

Deverakonda said he first became aware of organized online harassment during the release of his 2019 film Dear Comrade, a project that later faced negative PR and fake reviews. At that time, his concerns were dismissed, with many in the industry insisting that a good film would succeed on its own merits. However, he noted that other filmmakers who worked with him eventually recognised the issue’s scale and impact.

Happy and Sad to see this - Happy to know hardwork, dreams and money of many is protected in a way. And Sad because of the reality of our own people causing these problems. What happened to live and let live? and growing together? Since the Days of Dear Comrade i first began… pic.twitter.com/gF55B8nXqt

— Vijay Deverakonda (@TheDeverakonda) January 11, 2026

"Since the days of 'Dear Comrade', I first began to see the shocking politics of organised attacks. My voice all these years fell on deaf ears - I was told nobody can stop a good film. And every producer and director who then make a film with me, soon realises the scale of the issue," he explained.

The actor further disclosed, "I have stayed up many nights wondering what kind of people do this, and how to deal with them to protect my dreams and dreams of many who will come like me and after me."

He ended the post saying, "I am glad it is now out in the open and the court now recognises the threat to movies even starring someone as big and powerful as Megastar himself. This will not solve the problem entirely but become one less thing to worry about. For now, lets wish #MSG and all other Sankrathi films do extremely well by entertaining us all during the holidays."