Shreya Ghoshal calls likes and views ‘skewed’, says live audience connection defines a hit

Shreya Ghoshal talks about song's success

• Shreya Ghoshal says true song success is crowd connection
• She values live audience response over social media likes
• Shreya to perform globally on The Unstoppable Tour

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Singer Shreya Ghoshal has recently addressed that the actual success of a song, explaining that it isn't determined by social media likes and views. She also revealed that a song's true success is ascertained when she performs it live in concert, and the crowd connects with it completely, remembers it, and sings along.

In an interview with the news agency ANI, Shreya said, “Those likes and views are very skewed because har cheez kharidi jaa sakti hai (everything can be bought). The success of a song is when I take that song to a concert, and people are singing it along. That's all. I think that's the measurement of a song's success.”

The singer added, “Aur agar yeh maine pehli baar bhi perform kiya ho, aur jinko pata nahi hai, but doosri baar wo yaad rakhenge ki woh gaaya tha na aapne (Even if I've performed the song for the very first time, and some people in the audience may not know it yet, true success is when the next time I perform it, they remember it and say, 'You sang that song, didn't you?'), can you do it again? So the song's success is from the multiplicity effect, which happens in a concert. For an artist, that's the biggest win.”

Shreya admits that social media has had a huge impact on the music industry, even though she doesn't chase the quantity of likes and views.

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She elaborated, “Big-time social media has significantly influenced the music scenario. Just look at how Dil Kaa Jo Haal Hai from the 2013 film Besharam suddenly started trending 10-11 years after its release. The same thing happened with the Jugraafiya song from Super 30. Ye jaadu hai social media ka (This is the magic of social media).”

Shreya Ghoshal is gearing up for her upcoming The Unstoppable Tour. She will perform for her admirers all over the world in a number of Indian towns as well as other countries.