Kuku TV has been named Best New Short Drama App at the Sensor Tower APAC Awards 2025, marking a major milestone for the rapidly growing Indian micro-drama platform. The recognition highlights Kuku TV’s exceptional performance in the short-form entertainment category, which has seen explosive global demand over the past year.
According to the official citation, the award acknowledges Kuku TV’s defining role in shaping short-form storytelling for modern, on-the-go audiences. As bite-sized content becomes a daily habit for mobile-first consumers, Kuku TV introduced premium micro-dramas to Indian viewers and recorded a spectacular multi-fold increase in downloads in 2025. The platform ranked number one globally in growth within its category, underscoring both its rapid rise and the accelerating popularity of short dramas worldwide.
Lal Chand Bisu, Co-founder and CEO of Kuku, said, “We are honoured to receive this recognition from Sensor Tower and to be ranked number one globally in growth within our category. At Kuku TV, we are committed to bringing premium micro-dramas across multiple genres and languages – high-quality, deeply engaging stories – for diverse audiences. We are equally focused on empowering our creator ecosystem with the tools, technology, and reach needed to tell impactful stories. Our AI-powered storytelling stack drives our entire engine – from pitch to production to promotion to personalisation – enabling us to deliver compelling stories seamlessly at scale. We are committed to playing a meaningful role in shaping the future of storytelling from Bharat for Bharat and the world.”
Also Read: Vijay Deverakonda’s Telugu wedding look with red Alta redefines groom fashion
The annual Sensor Tower APAC Awards recognise leading apps and publishers across the Asia-Pacific region, based on independent market intelligence and app performance tracking. Winners are selected using proprietary evaluation frameworks that assess downloads, active users, engagement momentum, sustained growth and category leadership.
Founded in 2018 by IIT Jodhpur alumni Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, Kuku has grown to over 300 million installs across Kuku TV, KukuFM and Guru. Kuku TV alone boasts more than 170 million downloads and over 100,000 micro-drama episodes across six languages, positioning it as a key force in India’s fast-evolving digital entertainment ecosystem.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Find the best of Al News in one place, specially curated for you every weekend.
Stay on top of the latest tech trends and biggest startup news.
