Kartik Aaryan: The young star dominating India’s brand space

Kartik Aaryan: The young star dominating India’s brand space

In an industry constantly on the lookout for the next big face, Kartik Aaryan has emerged as the undisputed favourite in the Indian advertising world. With over 30 brand endorsements to his name, he has built a powerhouse portfolio that reflects not only his rising star in cinema but also his unmatched influence among consumers.

Riding high on the success of films like Chandu Champion and Bhool Bhulaiyaa 3, Aaryan is now a go-to name for brands spanning diverse sectors—from FMCG and fashion to tech, fintech, and automobiles. Companies such as Armani, Doritos, Fanta, Dabur Oral Care, Skechers, Maruti Suzuki Brezza, Max Protein, and Manforce are tapping into his mass appeal to target a wide consumer base.

What sets Kartik apart is his innate ability to blend into different brand narratives. Whether exuding luxury in an Armani campaign or delivering relatable humour for Doritos, he adapts seamlessly. According to filmmaker Amit Sharma, “He doesn’t just endorse brands—he connects with consumers.” That connection is rooted in Kartik’s relatability, clean public image, and authentic backstory—traits that make him a trusted and versatile face for both premium and mass-market brands.

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His relatability is a strategic asset. Coming from a middle-class Gwalior background, Aaryan’s rise feels personal to millions across tier-2 and tier-3 cities. As Udit Todi of Lux Industries noted, “His journey from outsider to superstar gives hope to aspirational India.” Similarly, Suvankar Sen of Senco Gold describes him as someone who “embodies hustle and hope.”

With a brand valuation of \$44.5 million and charging Rs 8–10 crore per endorsement, Kartik has become a key player in advertising. His 55+ million digital followers give brands massive organic reach, while his consistent public presence ensures constant visibility.

Kartik Aaryan isn’t just selling products—he’s selling dreams, making him not just a superstar, but a marketing phenomenon in India’s brand landscape.