Super Bowl LX's Bad Bunny hits 130 M+ viewers, beats TPUSA’s Kid Rock concert with 6M+ streams

Bad Bunny performs in Spanish at Super Bowl LX - Half-Time Show (Photo Credit: REUTERS)

• Bad Bunny headlined Super Bowl LX halftime with first all-Spanish performance
• TPUSA's concurrent halftime show with Kid Rock drew over 6 million online views
• Official Super Bowl LX halftime viewership figures are still pending

Did our AI summary help?

Super Bowl LX halftime show at Levi's Stadium and the Turning Point USA (TPUSA) All-American Halftime Show took place on February 8, with several artists gracing the stage with their record-breaking and historic performances.

Both halftime shows, TPUSA's featuring Bad Bunny on NBC and Kid Rock on YouTube, aired concurrently with the Super Bowl halftime.

According to data from multiple livestream services, such as Rumble and YouTube, TPUSA has received over 6 million views. Charlie Kirk's YouTube channel had about 1 million views at the same time, and the TPUSA channel had over 5 million.

HIS NAME IS KID@KidRockpic.twitter.com/4e1a2GgOAk

— Turning Point USA (@TPUSA) February 9, 2026

In addition to official YouTube, Magno News YT has 200k views, TPUSA Rumble has 220k, and Kirk's Rumble has 15k.

Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett were the major performers at the TPUSA event that attracted a total number of internet viewers who were scheduled to skip Bad Bunny's Super Bowl halftime.

The concert was originally scheduled to be webcast by X. Due to a licensing issue, TPUSA abruptly stated that the halftime show would now be accessible on their official YouTube channel.

Since Bad Bunny is presently the most-streamed artist in the world, the NFL decided to have the Puerto Rican rapper take centre stage at the most anticipated and viewed halftime show.

Also Read: Bad Bunny makes Super Bowl history with first-ever all-Spanish halftime show, here's his setlist

The 2026 halftime show's official figures are still pending.

According to Nielsen Media Research, Kendrick Lamar received 133.5 million views last year, while Usher had 123.4 million in 2024. Billboard's ranking of Lamar is the highest to date, placing him at the top of the list.

Meanwhile, Bad Bunny seems to have broken all the previous records. The early numbers suggested that he had received over 130 million viewers.

The Latin artist's 13-minute show featured everything from a wedding to well-known Latin celebs dancing to his tunes. Several allusions to his Puerto Rican heritage and Latin American flags were also included in the performance.

Projected for 2026: Bad Bunny (PR) — 130M+ viewers (potential record-breaker)