Deepika Padukone joins Nykaa as brand ambassador, launches ‘Tum Hi Ho Nykaa’ campaign

Deepika Padukone joins Nykaa as brand ambassador, launches ‘Tum Hi Ho Nykaa’ campaign

Nykaa, India’s leading beauty and lifestyle destination, has announced global icon Deepika Padukone as its new brand ambassador. The partnership kicks off with a campaign that carries a simple message: beauty doesn’t need an occasion. Titled “Sirf Bahar Jaane Ke Liye Kaun Tayar Hota Hai? Tum Hi Ho Nykaa!”, the film shows Deepika in a lighthearted, playful avatar, encouraging women to celebrate beauty as an everyday act of self-expression.

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For Nykaa, this collaboration is more than star power. The company has built its identity around celebrating beauty in all forms—personal, evolving, and deeply individual. Over the last decade, it has grown from an online retailer into a movement, democratizing access to global and homegrown brands, educating consumers, and creating immersive experiences for its 45 million customers.

Deepika, who has balanced global stardom with authenticity throughout her journey, reflects that ethos. From her breakout in Om Shanti Om to acclaimed roles in Piku and international appearances at Cannes and the Met Gala, she has consistently redefined beauty on her own terms. Beyond the spotlight, her advocacy for mental health and her ability to embrace every stage of life with intention add depth to her role as Nykaa’s ambassador.

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Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “We are proud to welcome Deepika Padukone to the Nykaa family. Her authenticity and versatility perfectly complement our vision of leading the transformation of beauty in India and beyond.”

Deepika echoed that sentiment: “Beauty for me has never been about the spotlight alone – it has always been about the everyday rituals and practicing them with consistency. Nykaa understands this better than anyone.”

As brand ambassador, she will front Nykaa’s flagship initiatives, from the Pink Friday Sale to Nykaaland and the Nykaa Best in Beauty Awards. Together, they aim to remind women everywhere: you don’t need a reason to feel beautiful. You are the reason.​