BUSINESS
T-Series joining copyrights body IPRS a game changer, says Javed Akhtar. Now eyes on YRF Music
IPRS has played a pivotal role in helping artiste’s get royalties and has most music companies. Getting T-Series, with a library of 2 lakh titles, on board gives the body a big boost and raises prospects that YRF (Yash Raj Films) Music would also join.
BUSINESS
T-Series becoming member of Copyright Society IPRS to further boost royalty revenues
IPRS which has more than 5,000 members, collects royalties on behalf of them each time their music is played, be it over the radio, live concerts or music OTTs.
BUSINESS
IPL 2021: Now, you can get replicas of CSK jerseys made out of recycled plastic
For the upcoming season, CSK has partnered with The Souled Store, an online brand selling quirky pop culture merchandise. What is interesting about this partnership is that The Souled Store will be offering replica jersey of team CSK which will be made from recycled plastic.
BUSINESS
PUMA to pad up for RCB this IPL season
German multinational signs deal to become the team’s official kit partner. Company becomes the only global sports brand to be associated with an IPL franchise this year. Indians are buying more sports merchandise due to growing interest around fitness products, says top company official.
BUSINESS
Kabhi khushi, kabhie gham: That’s the story at the box office as Covid looms large over cinemas
Just when things were looking up for the film business, uncertainty has started looming over cinemas due to rising number of Covid-19 cases, particularly in Maharashtra, which accounts for a quarter of the overall box office collections of Hindi films
TRENDS
Be it Snap or OTTs, everyone's in the race to make India originals. Here's why
Demand for original content will double by 2023, according to a recent FICCI-EY report.
TRENDS
Snap Inc, the parent company of Snapchat, announces launch of its first India original series
Snap's first original series in India is titled Phone Swap India which will launch on March 27 and will be available on Snapchat’s Discover.
TRENDS
If Facebook adds stickers in Stories, Indian creators could see 30% growth in revenue, says expert
While the platform is still testing the story sticker feature, experts think that launch of this feature will increase income of Indian creators significantly.
BUSINESS
COVID Impact | Of 12 segments in media and entertainment space, only 2 witnessed growth in 2020
Every segment in the media and entertainment industry saw a double-digit decline last year except music and digital advertising which saw neither positive nor negative impact due to the pandemic.
CORONAVIRUS
No city tours or ground promotions, now movie marketing through memes and influencers
In the pre-COVID era, marketing spends on ground activities was almost 55 percent, followed by broadcast media like FM radio and TV channels at 25 percent, while the balance went to social media like Facebook, YouTube and Instagram. The order now stands reversed.
BUSINESS
FCBU owner Gaurav Manchanda shares challenges his football club faced due to COVID-19
I-League second division which last year was interrupted on March 16 due to the coronavirus outbreak played a spoilsport to FC Bengaluru United's plan to win the championship.
TRENDS
As employees leave traditional style of working, gigs continue to be a hit
Freedom to decide work timings, flexible leave system and no reporting managers the lure. With no dearth of gig workers, one home services firm is planning to service 3 million ACs, covering 1.5 million households across the country, in the next 2-3 months.
BUSINESS
Rising COVID-19 cases jolt Bollywood’s recovery, may hit big ventures like Sooryavanshi
The resurgence of the pandemic has prompted authorities to impose night curfew in many cities, which has disrupted the evening and night shows that have higher occupancy. The situation is worse for single-screen cinemas.
SPORTS-TRENDS
IPL 2021: Star Sports signs 14 sponsors, gets new brands like Vodafone-Idea on board
Brands that have continued their association from last season include Byju's, Kamla Pasand and AMFI.
BUSINESS
COVID-19 impact: If Rajkumar Rao's Roohi succeeds, it will be Bollywood's first hit after a year
The film so far has been able to collect Rs 16.75 crore which is the highest for any Bollywood film in the last one year.
BUSINESS
Television records highest ad volume since 2017 in January and February this year: BARC
Lizol, Dettol and Harpic are the most advertised brands during January and February this year.
BUSINESS
Carnival Cinemas launches three-screen property, plans to add 50 more screens in 2021
Carnival Cinemas which is present across 20 states with more than 150 properties has a total of 430 screens.
BUSINESS
India-England Test series records highest test viewership in last five years
The India-England Test series has recorded a cumulative reach of 103 million viewers, according to BARC.
BUSINESS
Tokyo Olympics-bound Bajrang Punia opens up about training amid COVID-19
Though he is doing everything he can to win a medal at the Olympics, Punia has one regret. While he has got all gym equipment at home, he doesn’t have any partner to train with. So, training isn’t 100 percent, he says. Recently, he became the first Tokyo-bound Indian athlete to take the COVID vaccine.
TRENDS
YouTube tax: What will be the impact on Indian creators?
Starting June this year, the online video-sharing platform will start deducting taxes from non-US YouTubers. It will be 15% for Indian content creators. Many analysts say the move won’t hit Indian creators hard as they don’t serve the US audience much. T-Series is the most subscribed YouTube channel with 176 million subscribers.
BUSINESS
BookMyShow's pay per view platform gets highest pre-booking for Zack Snyder's Justice League
The film which was made available to viewers for Rs 149 on BookMyShow Stream surpassed the streams of all previous movies on the platform, including total streams for Tenet.
TRENDS
Here's how you can make memes, and money too
The meme platform has got the attention of users, enjoys the patronage of well known brands and has a sustainable revenue model. It is difficult to ask for more
BUSINESS
Delhi Capitals partners with Horizm to maximise digital revenue streams
Delhi Capitals will use Horizm’s AI-powered, real time solution to better monetise social media audience. The franchise in total has more than 11 million following across Facebook, Instagram, Twitter and YouTube.
BUSINESS
One more movie channel enters TV space, COLORS Cineplex Bollywood to go live from April 1
Broadcaster Viacom18 has expanded its Hindi movies cluster with the launch of COLORS Cineplex Bollywood which will go live on April 1. It will be a 24 hours Hindi movie channel.
