OpenAI partners with MakeMyTrip, expands ties with ixigo to deepen AI-led travel discovery

OpenAI partners with India's top travel firms ---MakeMyTrip, ixigo.

• MakeMyTrip teams up with OpenAI for AI-driven travel discovery
• ixigo enhances OpenAI partnership to scale AI integration
• Both firms aim to offer seamless, AI-powered travel experiences

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MakeMyTrip, India’s leading online travel company, announced its collaboration with OpenAI to deepen AI-led travel discovery and capture high-intent travel queries on February 18.

As part of this collaboration, the travel platform uses OpenAI’s APIs to power new AI features in its app, enabling travellers to seamlessly move from conversational inspiration to booking within the MakeMyTrip’s Myra interface.

In addition, ixigo, also announced an expanded collaboration with OpenAI to advance artificial intelligence capabilities and deploy them at scale for the travel industry. This collaboration will help the company accelerate AI integration across ixigo, ConfirmTkt and Abhibus, unlocking new possibilities.

ixigo will leverage OpenAI’s Enterprise API platforms to deploy advanced AI tools and integrate next-generation coding models across ixigo’s technology stack. These capabilities will power autonomous workflows and enable new AI-driven use cases, including fully autonomous agents, AI-assisted workflows, contextual AI assistants, and ongoing research to unlock new opportunities and AI-first travel customer experiences.

On the partnership, Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, said “Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale. This is about transforming curiosity into confident decisions.”

MakeMyTrip has been deeply invested in AI and machine learning for several years, embedding intelligence across the travel lifecycle. From inspiration and discovery to search, booking and post-sales support, AI is integrated at every stage. These proprietary models, built on large language architectures and rich travel-intent data, power capabilities such as Myra, the company’s GenAI Trip Planning Assistant.

Myra now facilitates over 50,000 conversations daily across multiple languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu and English. Its vernacular voice capabilities are expanding access, with over 45% of queries coming from Tier-2 and smaller cities and voice-led interactions significantly higher in non-metros.

ixigo too has been among the travel industry’s earliest adopters of AI across use cases such as customer service, where 90% of voice and chat customer support is already end-to-end AI, as well as across software engineering, business processes, marketing and operations.

In 2025, ixigo unveiled its 3-pronged AI strategy - Project Trishul across efficiency, revenue and disruption to drive operating leverage, smarter monetisation and multi-modal agentic capabilities across its platforms. This integration will not only accelerate AI coding and quality assurance but also help ixigo double down on fully autonomous workflows, enabling the entire organization to automate complex workflows at scale.

"We have been an early mover on AI since 2012, and we are now entering an era where every company needs to become an AI diffusion company to help their customers and partners leverage the benefits that AI enables," said Aloke Bajpai, Group CEO, ixigo.

Rajnish Kumar, Group Co-CEO of ixig added thar their collaboration with OpenAI will accelerate the integration of AI and agentic workflows both inside the organization and for over half a billion travel consumers that they serve.

OpenAI's Managing Director, International, Oliver Jay said that MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveler actually wants.

"Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers’ experience and engagement with the platform,” he added.