Sachin Ramesh Tendulkar

A new way to lure cricket fans! Melbourne, Australia has streets named after popular Indian cricketers Sachin Tendulkar and Virat Kohli. Well, not just them, but it has streets named after other popular cricketers too, like Imran Khan, Shoaib Akhtar, Garry Sobers, Glenn McGrath, etc. On the sidelines of the T20 World Cup, we take you to those streets. Watch the full video!

Millions of fans including Virat Kohli, Virender Sehwag, Shoaib Akhtar, VVS Laxman, his IPL teammates and the BCCI wished Tendulkar on the occasion.

Is Virat Kohli destined to break Sachin Tendulkar’s one-day international records?

In the latest edition of Wizards of Dalal Street, on CNBC-TV18, Amit Goela, Partner at Rare Enterprises, talks about his experience working at the financial companies, working with Rakesh Jhunjhunwala and working with Reliance.

This week Storyboard speaks to Sudhanshu Vats, Group CEO of Viacom 18 Media about Voot; Roshini Sanah Jaiswal, Promoter and CRO of Jagatjit Industries about revamping their entire range; And Union Minister of State for Skill Development and Entrepreneurship Rajiv Pratap Rudy about the new campaign for National Skill Development Corporation.

Watch the interview of Kris Srikkanth, Former Captain of Indian Cricket Team with Ronojoy Banerjee on CNBC-TV18, in which he shared his views and outlook on the comparisons drawn between Sachin Tendulkar and Virat Kohli after the latter's splendid performance in the recent ICC World Twenty20 event.

After giving his 24 years to 22 yards, cricketing legend Sachin Tendulkar has now emerged as an investor and more recently an entrepreneur.

CNBC-TV18's Priya Sheth catches up with Sachin Tendulkar and Rajiv Mehta, CEO, Arvind Fashion Brands, to know how they plan to scale up the brand.

Watch the interview of Sachin Tendulkar on CNBC-TV18's special show Storyboard where he shared his views on Aviva's new "Early Starters Campaign."

Hello and welcome to this Auto Expo Special. This year is said to be the largest auto show in the whole of Asia with 80 launches across segments. CNBC-TV18's Ronojoy Banerjee and Jamshed Patel brings you all the action that took place at Auto Expo 2016.

Piyush Pandey launched his book in Mumbai today and the who's who of the glamour world from Amitabh Bachhan to Master Blaster Sachin Tendulkar were all present at the launch.

Aviva's new product - Extra Cover stars Sachin Tendulkar. Watch the accompanying video to see how the master blaster preps up.

It has been a special evening in Mumbai where Sachin Tendulkar launched his book ‘Playing It My Way‘. It was a star studded evening with Sachin sharing the stage with some of the people who were part of his record breaking journey in world cricket.

Sachin Tendulkar launched his book "Playing It My Way". It was a star studded evening with Sachin sharing the stage with some of the people who were part of his record breaking journey in world cricket. Sachin spoke about his revelation in the book including the controversy around former India coach Greg Chappell.

The Hero Indian Super League promises to revolutionise the country's football scene like never before but the All India Football Federation today maintained that its poorer and older cousin, I-League, continues to be the mainstay of the sport.

This is a story of a boy just another kid with a bat in hand, a smile on his face, a tinkle in his eye. But this was no ordinary kid, Sachin Tendulkar was born to bat.

President of India confers the highest civilian award 'Bharat Ratna' to cricketing legend Sachin Tendulkar and Professor CN Rao.

Anjana Reddy's venture Universal Sportsbiz was launched in 2011 from Bangalore. The venture's online arm collectabillia.com essentially enables celebrities ranging from sports stars like Sachin Tendulkar and Wayne Rooney to actors like Rajnikanth and Tom Cruise to auction and sell signature merchandise online.

It was an emotional moment for the entire country as Sachin Tendulkar took us back in time with a magnificent 74 on Friday. And we will let Pepsi take us back to the Sachin we remember so well.

Outside the Eden Gardens today was a carnival like atmosphere. This was more than just another opening day of just another test match, this was the opportunity to see Sachin Tendulkar as a professional cricketer on the hallowed turf for one last time.