Meta India's net profit grows 28.3% to Rs 647.5 crore in FY25; Gross ad revenue up 29%

India is the largest market for Meta's family of apps, which includes Facebook, Instagram, and WhatsApp, with a combined user base of over a billion monthly users

• Meta India's net profit rose 28.3 percent YoY to Rs 647.5 crore in FY25
• Revenue from operations grew 25 percent YoY to Rs 3,792.9 crore in FY25
• India remains Meta's largest market with over a billion monthly app users

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Facebook parent Meta's India unit saw its net profit climb 28.3 percent year-on-year (YoY) to Rs 647.5 crore for the financial year ended March 2025 (FY25), from Rs 504.93 crore in FY24.

This jump comes as the social networking giant benefited from strong growth in online advertising, fueled by rising digital adoption in the country.

The company's revenue from operations grew by 25 percent YoY to Rs 3,792.9 crore in FY25, from Rs 3,034.8 crore in FY24, as per the company's latest filing with the Registrar of Companies, shared by business intelligence platform Tofler.

The total income was at Rs 3,833.62 crore for FY25, up 25 percent from Rs 3,063.8 crore in FY24.

The gross advertising revenue saw a 29 percent increase YoY to Rs 29,392 crore for the year, from Rs 22,730.7 crore in FY24.

Net advertising revenue rose 19.4 percent to Rs 2,170.6 crore in FY25, from Rs 1,817.5 crore in FY24. Profit from the segment jumped 42.3 percent to Rs 840.9 crore in FY25 from Rs 591.1 crore in FY24.

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How does Meta's India unit make money?

Meta's India unit generates advertising revenues by displaying ad products on Facebook, Instagram, Messenger, and third-party affiliated websites or mobile applications. It reports revenue from impression-based ads when ads are displayed to users, and from action-based ads when users take the action the marketers contracted for.

Meta India switched from being a reseller of ad inventory to an operating licence model with Meta USA in August 2022, granting the company a non-exclusive license to commercialise the intellectual property (IP) related to advertising sales activities in India.

Under the new arrangement, Meta India makes royalty payments to Meta USA for the commercialization of its IP, along with infrastructure charges for maintenance of infrastructure. The company recognises revenue after deducting direct sales cost such as royalty, and infrastructure among others.

Royalty payments increased by 30 percent to Rs 23,247.7 crore in FY25, from Rs 17,887.1 crore in FY24. Infrastructure costs rose by 32.2 percent to Rs 3,861.2 crore for the year, from Rs 2,922.2 crore in FY24.

Meta's India unit also generates revenues by providing IT enabled business process outsourcing services and design support services to Meta USA.

Revenue from providing IT-enabled business process outsourcing services was Rs 1,377.9 crore in FY25, up 21.4 percent from Rs 1,135.4 crore in FY24. Profit from the segment grew 21 percent to Rs 173.8 crore in FY25 from Rs 143.6 crore in FY24.

Revenue from providing design support services jumped nearly three-fold to Rs 244.4 crore crore in FY25, from Rs 81.9 crore in FY24. The segment however posted a loss of Rs 60.2 crore in FY25, as compared to Rs 20.6 crore loss in FY24.

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Where did Meta's India unit spend money in FY25?

Total expenses rose by 22.6 percent to Rs 2,881 crore for FY25, from Rs 2,349.6 crore in FY24.

This was primarily driven by a 36.2 percent jump in employee benefit expenses to Rs 648.6 crore in FY25 from Rs 476.2 crore in FY24. This includes a 29.7 percent increase in salaries and wages to Rs 372.2 crore for the year and a 65 percent rise in share-based payment expenses to Rs 211.4 crore.

Why is India important for Meta?

India is the largest market for Meta's family of apps, which includes Facebook, Instagram, and WhatsApp, with a combined user base of over a billion monthly users. It is also a crucial region for the company's artificial intelligence efforts.

In June, the social networking giant appointed Arun Srinivas as the Managing Director and head of India operations. This came after Sandhya Devanathan took on an expanded role of leading both India and South East Asia in May 2025.

India, one of the largest markets for paid messaging globally, is central to Meta's business messaging ambitions, which have become a strategic priority as the company seeks to reduce its reliance on digital advertising.

In recent quarters, WhatsApp Business has emerged as a notable revenue driver for the social networking giant. Earlier this week, Meta CFO said that paid messaging within WhatsApp has crossed a $2 billion annual run-rate in Q4 2025.