
GoBoult has expanded its Mustang-branded lineup in India with the launch of three smartwatches and one true wireless stereo (TWS) product. The new devices are part of GoBoult’s ongoing partnership with Mustang and are positioned across multiple price segments, with prices starting at Rs 1,499. The company says the launch is aimed at strengthening its presence in the mid and affordable wearable categories while continuing its premiumisation strategy.
Price
The lineup includes four products. The Mustang Stallion smartwatch is priced at Rs 3,999. The Mustang Racer smartwatch costs Rs 2,999, while the Mustang Muscle smartwatch is priced at Rs 1,999. The Mustang Sprint TWS earbuds are available at Rs 1,499. All prices are introductory and applicable across platforms at launch.
Availability
All four Mustang products are available pan-India through GoBoult’s direct-to-consumer website, leading e-commerce platforms, and quick commerce channels. The company has not announced any platform-specific offers at the time of launch.
Features
Each product in the Mustang range draws design cues from automotive elements associated with the Mustang brand. The Mustang Stallion smartwatch features a piston-head style power button, a rotating bezel inspired by a speedometer, and an ignition-style lever that provides quick access to activity tracking modes.
The Mustang Racer smartwatch uses a tyre-tread patterned crown designed for grip-based navigation and includes a paddle-shifter style lever. It is paired with a strap designed to allow airflow during workouts.
The Mustang Muscle smartwatch takes a different design approach with a large curved display, an alloy-wheel inspired haptic crown, and a dual-striped strap that reflects GT-style detailing.
The Mustang Sprint TWS earbuds are housed in a transparent, double-walled polycarbonate charging case designed to resemble a windshield. The earbuds feature textured touch zones for controls and are positioned for everyday audio use.
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