Future Samsung phones may ditch Google’s Gemini for this AI model and no, it’s not ChatGPT

Samsung

Samsung might be shaking things up in the AI world. According to a report by Bloomberg, the company is in talks to invest in Perplexity AI — a fast-growing AI assistant and web search engine that competes with big names like ChatGPT, Claude, and Google’s Gemini. And if all goes well, future Samsung phones, starting with the Galaxy S26 next year, could come preloaded with Perplexity AI.

Currently, Samsung uses Google’s Gemini for AI features in its One UI software. But this new move suggests the tech giant is exploring alternatives, possibly to reduce its reliance on Google and offer users more options. The Galaxy S26, expected to launch early next year, may be the first to feature Perplexity as the main AI assistant.

Samsung is also reportedly planning to go beyond just the assistant. Discussions are underway to integrate Perplexity into other Samsung apps like Bixby and Samsung Internet. There’s even talk of building an "AI-infused operating system" and smart AI agents that could work alongside Perplexity and other assistants.

The deal hasn’t been finalized yet, but if it goes through, Samsung could become one of Perplexity’s biggest investors. In fact, the two companies have been in talks since earlier this year and recently met in South Korea. An official announcement could be made later this year.

Perplexity is currently raising $500 million in funding at a whopping $14 billion valuation. The company has already partnered with Motorola, bringing its AI services to Motorola’s latest phones. It’s clearly aiming to become a big player in mobile AI.

Samsung’s move would be similar to Apple’s approach. Apple recently brought ChatGPT to Siri and is rumored to be working on Gemini integration too. Even Apple’s senior executive Eddy Cue mentioned during the Google antitrust trial that they’ve been impressed with Perplexity and have had conversations about using it as an alternative to Google Search.

If the deal goes through, Samsung users can expect more AI options and smarter, more flexible experiences on their phones — possibly marking the start of a multi-AI future.