Blaupunkt launches 32-inch JioTele OS smart TV in India at Rs 9,699

Blaupunkt

• Blaupunkt launches 32-inch HD Ready QLED smart TV in India at Rs 9,699
• TV with JioTele OS supports 400+ OTT apps, voice search in 9 Indian languages
• Available exclusively on Flipkart from January 22, 2026

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Blaupunkt has entered the budget smart TV space in India with the launch of its first 32-inch smart TV powered by JioTele OS. Aimed at small homes, bedrooms and secondary viewing spaces, the new TV is positioned for buyers looking for basic smart features without a high price tag. The company says the product has been designed specifically for Indian viewing habits, with a focus on regional language support, simplified navigation and easy access to everyday entertainment.

Despite being part of the mass segment, the TV brings features usually seen on higher-priced models, including a QLED panel, HDR support and a bezel-less design. With an HD Ready resolution and 350 nits of brightness, the TV is built for regular TV viewing, OTT streaming and casual sports watching in compact rooms.

Price and availability

The 32-inch Blaupunkt HD Ready Smart TV is priced at Rs 9,699. It will go on sale starting January 22, 2026, and will be available exclusively on Flipkart. Buyers using eligible HDFC credit cards can also avail additional discounts, as per the platform’s ongoing offers.

Specs and features

The TV features a 32-inch HD Ready QLED display with HDR support, designed to deliver sharper visuals, brighter colours and improved contrast compared to standard LED panels. The bezel-less design gives it a cleaner look and helps it blend into smaller spaces.

On the audio side, the TV comes with 36W stereo box speakers and surround sound support. Users can switch between sound modes such as Standard, Sport, Movie and Music depending on what they are watching. Blaupunkt says this helps improve dialogue clarity for shows and films while adding impact during sports and music playback.

Running on JioTele OS, the TV offers a simplified smart TV interface built around Indian content consumption. It provides access to over 400 OTT apps, 400 live TV channels and more than 300 casual games through the Jio Store. An AI-based recommendation system suggests content based on viewing history, language choice and usage patterns.

The TV also supports built-in voice search in multiple Indian languages, including Hindi, English, Tamil, Telugu, Malayalam, Marathi, Bengali, Kannada and Gujarati. Hardware includes an Amlogic processor paired with 1GB RAM and 8GB internal storage. A voice-enabled remote with dedicated buttons for popular streaming apps allows quicker access without navigating menus.