Apple opens App Store in Japan as per Mobile Software Competition Act, rolls out iOS changes

Apple has updated iOS and App Store policies in Japan under the MSCA, enabling alternative app marketplaces and payment options while introducing safeguards to address privacy, security, and child safety concerns.

Apple has announced significant changes to how iOS apps are distributed in Japan to comply with the country’s Mobile Software Competition Act (MSCA). With the rollout of iOS 26.2, developers can continue to publish apps on the App Store, which remains subject to Apple’s App Review process focused on privacy, security, and content standards.

In addition, developers now have the option to distribute iOS apps through alternative app marketplaces. These marketplaces must be authorised by Apple and meet ongoing requirements. Apps distributed outside the App Store will not undergo the same App Review process. To address security risks, Apple will apply a baseline review called Notarization to all iOS apps. This process checks basic functionality and screens for malware and serious threats, but it is less comprehensive than App Store review.

Apple said these steps are aimed at balancing regulatory compliance with maintaining protections for users in Japan.

To meet MSCA requirements, Apple is also allowing developers to offer alternative payment processing methods for digital goods and services within App Store apps in Japan. Developers can integrate third-party payment systems or link users to external websites, with Apple In-App Purchase continuing to be available alongside these options.

When users choose Apple In-App Purchase, they will retain access to features such as refunds, subscription management, and purchase history. Transactions completed using alternative payment methods will not be eligible for Apple-issued refunds, and users may need to share payment information with third parties.

Apple has introduced updated business terms to reflect these changes. App Store commissions are set at 10 percent for most developers and 21 percent for others. Apple In-App Purchase includes an additional 5 percent processing fee, while transactions made via linked websites carry a store services commission of 15 percent, or 10 percent for eligible developers. Apps distributed outside the App Store will pay a 5 percent Core Technology Commission on digital sales.

Apple said it has worked with Japanese regulators to preserve safeguards for users, particularly children. Apps in the Kids category cannot link to external websites for transactions. Apps using alternative payments must include parental gates for users under 18, while apps for users under 13 cannot link to websites at all. Age ratings remain mandatory across all distribution methods.

Alongside these changes, iOS 26.2 introduces browser and search engine choice screens, new default app controls, and additional developer tools, including support for alternative browser engines and new APIs for interoperability and voice-based app access.