Shark Tank India judge and Emcure Pharmaceuticals' executive director Namita Thapar on Saturday shared that Go Zero, a participant in the business reality show's recent season, recorded Rs 5 crore in sales in January and is well on track to make an ARR (annual recurring revenue) of Rs 100 crore this year. Thapar's prediction comes after its founder Kiran Shah said on the show that he wanted the brand to generate Rs 33 crore in revenue within the year.
"With sales of Rs 5 crore in January (the off-season for ice cream), this fabulous Shark Tank founder is on track to do an ARR of Rs 100 crore," Thapar wrote on X. Pointing out that she wasn't present on the panel when Shah had made his pitch, she said that she has been a big fan of the zero-sugar ice cream brand and had therefore reached out to Shah for a meeting.
"Kiran [Shah] has domain expertise and the kind of drive, intellect, and warmth that is so endearing and unique. Thanks for coming to meet me in Pune and getting me all this lovely ice cream (raspberry and mango duets are my absolute favourite/childhood nostalgia)," Thapar said.
With a sales of 5 cr in Jan (the off season for ice cream), this fabulous shark tank founder is on track to do an ARR of 100cr. Ice cream with zero sugar, half the calories & abs delicious flavours ! I wasnt there the day he pitched, but I have been a big fan of Kiran Shah & Go pic.twitter.com/lFNtVTOSvO
Namita (@namitathapar) February 22, 2025
'Perfect founder-market fit'
On the Shark Tank India, Shah had managed to capture the interest of all the Sharks, including a lactose intolerant Anupam Mittal. The Go Zero founder valued his ice cream business at Rs 100 crore and asked for Rs 1 crore in exchange for 1 percent equity.
Although Mittal saw Shah as a strong “founder-market fit,” he believed that an investment of Rs 1 crore wouldn’t be enough to support the brand in the long run. The Shaadi.com founder offered Shah Rs 2 crore for five percent equity on the condition that the brand hit Rs 10 crore in revenue soon.
On the other hand, boAt co-founder and CMO Aman Gupta offered Shah Rs 1 crore for a 2 percent equity stake in Go Zero. Shahm however, asked for a 1.5 percent stake for the same amount and Gupta agreed.
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