60% in India are willing to pay to get rid of online

Did you know that 60% in India would be willing to pay to get rid of online advertising.

According to a survey conducted by the IPSOS, a market research company, six in ten in India say they’d take out their wallets to eliminate online ads. For most people, online ads are just a part of the online experience. They are there, whether you like them or not. But what if you could go online and not see any ads? No pop-ups. No banners. Just the content you choose to see. Would you like it? Would you still like it if you had to pay to have the ads removed?

Well, 60% in India would be willing to pay to get rid of online advertising. Could this be a new revenue stream for sites that host ads? Maybe. But for sites that sell pay per click advertising, the loss of eyes could neutralize the new revenue and keep the balance sheet just where it was.

About Ipsos:
Ipsos is the world's third largest market research company. With a presence in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.

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