Philip Kotler once said, ‘The art of marketing is the art of brand building. If you are not a brand, you are commodity.‘ Now this is as true as it can get and built on this belief is Lessons in Marketing Excellence, a platform that handpicks the best future marketeers in the making. We now hit our fourth stop, IIM Bengaluru.
first published: Dec 8, 2016 07:25 pm
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