Father’s advice to founder son before BMW purchase becomes internet’s favourite life lesson

Mumbai-based founder calls dad before buying BMW, conversation breaks the internet. (Image - Instagram/rishiudapurkar)

A video of a young entrepreneur pausing to call his father before buying a luxury BMW has struck a chord online, sparking conversations around money, privilege and the emotional weight of big purchases. Shared on Instagram, the clip shows Mumbai-based founder Rishi Udapurkar seeking reassurance from his father before committing to the expensive car, a moment that many viewers found deeply relatable.

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A post shared by Rishi Udapurkar (@rishiudapurkar)

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In the video, Rishi, founder of creative agency AdKo, is seen calling his father with visible hesitation. “Dad, I’ve decided to buy that BMW,” he says, before admitting his uncertainty. “But it’s a very big amount. Should I really go ahead? Am I spending recklessly? There’s a doubt in my head.” The honesty of the moment, captured candidly, set the tone for what followed.

Rishi later revealed that he was genuinely nervous about making the call. Despite being financially independent, the 25-year-old said he still values his father’s perspective when it comes to major life decisions. Summoning courage, he spoke openly to his father, filmmaker Shashank Udapurkar, about his fears around money and responsibility.

Shashank’s response quickly became the highlight of the video. “Nothing is big, my son,” he told Rishi calmly. He then added a line that resonated widely online, “If the desire to spend disappears, the will to earn also fades.”

The words visibly moved Rishi, who appeared emotional as he listened. The video then transitions to scenes of him arriving at the showroom with his family to take delivery of the BMW, marking the end of a journey filled with doubt, reassurance and gratitude. “I feel grateful, honestly,” the entrepreneur said in the clip. Many users praised the father’s advice, calling it “a life lesson” and “the line of the year.” Shashank Udapurkar also responded to the love online, joking about being called “uncle” and adding that while he might be slightly older, his heart remains young.