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Box office: 'RRR' Hindi set for a weekend of over Rs 70 crore

That ticket prices were increased at certain centres also helped improve first-weekend collections.

March 27, 2022 / 04:54 PM IST
Alia Bhatt as Sita in 'RRR'. The Hindi version of the film has made Rs 43.82 crore in the two days since it released. (Image: Screen grab)

Alia Bhatt as Sita in 'RRR'. The Hindi version of the film has made Rs 43.82 crore in the two days since it released. (Image: Screen grab)

It has happened.

Yet another weekend and there is a film which is bringing in audiences to the theatres in hordes. The trend started with Gangubai Kathiawadi, followed by The Kashmir Files and later Bachchan Pandey. The good news is that the footfalls have been there on a consistent basis.

All floodgates have opened, though, with RRR, which has taken the biggest start of 2022 when it comes to Hindi releases. While the first two days have brought in Rs 43.82 crore, the trend so far indicates that it could well go over Rs 70 crore by the close of weekend. Saturday's collection was Rs 23.75 crore and over Rs 26 crore in box office earnings is expected today (Sunday).

Of course, the fact that ticket prices have been increased at certain centres has also amped up collections. The risk is always both ways since it can act as a deterrent as well. However, that hasn’t been the case for the S.S. Rajamouli film - his brand ensured that audiences were flocking to theatres from Day 1 itself, and from there on word of mouth has helped.