On the iconic bike brand Yezdi's return to India, Mahindra Group Chairperson Anand Mahindra shared a photo of showrooms of Yezdi and Jawa next to each other and wrote, "Long lost brothers. Reunited..."
Long lost brothers. Reunited… pic.twitter.com/aVl27I9UcU— anand mahindra (@anandmahindra) January 12, 2022
Yezdi, the Mahindra Group-backed bike maker is entering its second innings in the country. Talking about the "brotherhood", Classic Legends founder Anupam Thareja told Moneycontrol that Yezdi and Jawa would have the same dealerships and the same network.
"When I said Yezdi will create its own identity, remember historically, Jawa merged into Yezdi. When we launched Jawa, it was not that we had hoped to launch Yezdi someday," said Thareja. "The whole product portfolio was planned keeping both the brands in mind. You can’t make motorcycles on a whim. It takes four to five years. I can’t have these two brands, which are very synonymous in people’s minds, cannibalising each other."
He added that the company wanted to start with the Jawa (the older brand, of the two), create a new market segment and then move on to Yezdi.
Read more: Classic Legends’ founder on Yezdi relaunch: Won’t make the same mistakes we did with Jawa
After Mahindra's brotherly reference, Twitter was quick to point out how his words also resonated with the news of reunion of two brothers who were separated during the partition of India.
Twitter user Atulya said, "You're right, sir. Today long lost brothers met for the first time after 1947 across the border. Others two shared screenshots of the similarity between the posts.
Just a coincidence? pic.twitter.com/i7UBTLh9q7— Hemant Singh Chauhan (@Hem_universe) January 13, 2022
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
