36% want to be first to own new technology

Did you know that 36% of us want to be one of the first to own new technology products and services.

According to a survey conducted by the IPSOS, a market research company, 36% of us want to be one of the first to own new technology products and services. When it comes to new technology and services, people fall into one of the two groups:36% want it now and 64% are more cautious, preferring to “let them fix the bugs first” or “see if it really becomes something” or “wait until I have to have it”. The former group gets envious looks and bragging rights if what they’ve purchased truly does become the next best thing.

But for most of those in India, taking some time before making the plunge into the “new” is more comfortable than trailblazing. Ready for a trip into outer space? Still a plenty of time to be in that 36%!

About Ipsos:
Ipsos is the world's third largest market research company. With a presence in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.

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