Canon India introduces NorthStar: What is it and how it can assist in content creation, filmmaking, online education and more

Canon North Star

Canon India has introduced a new platform called 'Canon NorthStar' which offers comprehensive advisory services, equipment, and associated services. This initiative aims to bring together leading technology companies and industry experts to assist customers in setting up complete studio operations.

The NorthStar platform is crafted to assist aspiring studio owners by offering a solution that caters to various sectors such as production studios, broadcasting, OTT platforms, podcasting studios, educational institutions, virtual production environments, YouTube channels, VR shoots, and CGI shoots.

This platform covers a wide range of services including content creation, post-production solutions, lighting and audio solutions, colour grading, storage solutions, and more. Canon's goal with this project is to consolidate these services under one platform and cater to the end-to-end needs of the imaging workflow.

Canon NorthStar: Important features

Canon NorthStar service is structured into two tiers. The first tier, known as the advisory layer, leverages the expertise of industry luminaries in cinematography, post-production, data storage, and more. This panel offers insights and guidance on setup, equipment selection, and operational strategies tailored to individual needs.

The service is designed to cater to individual use cases, ensuring clients receive personalised advice to unlock their creative potential.

Canon NorthStar offers studio setup solutions tailored for all production levels, including advertising films, fashion shoots, lifestyle content, and jewellery design. Industry experts provide guidance and advice to optimise studio operations.

Canon NorthStar provides specialised setup solutions to meet the unique needs of podcast creators. These solutions ensure seamless production and broadcast of podcasts. Also, online education, universities and academies require advanced studio setups for virtual classes and pre-recorded educational sessions. Canon NorthStar addresses that, claims Canon.