Social Media: The New Customer Care Centre

Social media empowers enterprises to get customer feedback and proactively offer support long before the customer calls the contact centre.

October 09, 2012 / 11:45 IST

As enterprises increasingly employ the social media to communicate with clients and potential customers, contact centres too are making an effort to harness this channel for customer engagement. Social media in customer care in the Asia Pacific has been growing quickly in recent years, driven by the greater emphasis on efficiency and higher productivity in the enterprise.

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first published: Oct 9, 2012 11:37 am

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