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Electric cars require 1.5 kilograms to 3 kilograms of rare earth magnets, while internal combustion engine models use around 100 grams.
Tarun Garg, chief operating officer of HMIL, added that the country’s largest car exporter is working on alternatives to circumvent the Red sea crisis impact
We are thrilled to onboard the incredibly talented, global Indian icon Deepika Padukone as our brand ambassador. Her magnetic charm and illustrious career perfectly aligns with Hyundai Motor India's young and dynamic brand. Deepika's influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth, said Hyundai Motor India Ltd COO Tarun Gang.
HMIL accounts for 18.6 per cent (in the January-September period) of the South Korean automaker's global volumes.
The manufacturers have reported a high double-digit growth during pre-Diwali Dhanteras sales, in comparison with the same period last year, led by enhanced attractive offers and schemes.
Domestic sales last month rose to 54,241 units, up 9 per cent from 49,700 units in September 2022, Hyundai Motor India said in a statement.
The country's second largest carmaker is looking to enhance presence in the smaller towns and rural areas with more sales outlets and also initiatives like deployment of mobile service vans.
Tarun Garg, who was earlier Director (Sales, Marketing & Service) will oversee sales, marketing, service and product strategy in his new role, Hyundai Motor India Ltd (HMIL) said in a statement.
The company said its domestic wholesales stood at 49,700 units last month, up 50 per cent compared to 33,087 units in September 2021.
Ganesh Chaturthi and Onam kicked off well, now we enter Navratri, Dussehra and Diwali, so things are looking up, says the head of sales.
The Aura, which will be available in both petrol and diesel engine options, can be booked with a down payment of Rs 10,000 at Hyundai website and dealerships, the company said in a statement.
Garg, an alumnus of the Delhi College of Engineering and Indian Institute of Management, Lucknow, brings 25 years of experience in marketing, sales, network development and used car business, HMIL said in a statement.
