Pantone

To arrive at the selection each year, Pantone’s experts pick a colour for the next year by studying colour influences across the world.

Pantone’s Color of the Year was made for the Metaverse

The shade was selected by human trend prognosticators who survey fashion and design, then interpreted by the AI tool Midjourney to create what Pantone described as an “endless new ecosystem to be explored, called ‘the Magentaverse.’”

Colour of the year 2023 revealed: 'Electrifying, audacious'

Close to end of each year, Pantone, the global authority on colour, reveals the shade that will likely shape the next one.

'Very Peri', colour of the year for 2022. How it was selected by Pantone

Colour of the year 2022: Pantone describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.

Pantone’s newest colour is a nod to menstruation: Period Red

As the coronavirus crisis ravaged global supply chains, disrupted work and social lives, women and girls around the world were struggling to access basic essentials like pads and tampons.

ABIL Uses the Pantone Colours in their Verde Show Home

Verde Show home uses 2016 pantone colours of Snorkel Blue and Iced Coffee