Online Advertising

Dream11 halted all paid contests on its fantasy sports platform and shifted entirely to a free-to-play model last month, following the government's real-money gaming ban.

YouTube unveils India-first separate ad targeting for urban and rural audiences

Google-owned YouTube is also introducing new immersive masthead ads on connected TVs amid rising viewership and ahead of the festive season.

Nasscom welcomes FinMin's proposal to drop 6% equalisation levy, says positive for India-US trade talks

The Finance Bill 2025-26 proposes eliminating the 6 percent Equalisation Levy on online advertising services, effective April 1, 2025, a move that will benefit tech giants like Google, Meta.

X wants brands to spend at least $1,000 per month on ads to maintain verified status

Musk said that the "moderately high bar" for a verified organization on the platform was to keep, "scammers" from creating "millions of accounts".

Facebook will have to seek permissions for personalised ads in the EU

The EU Court has ruled that Meta will need to obtain explicit permission before delivering personalized ads in the region.

Alphabet to cut down headcount growth by a half in fourth quarter

Sundar Pichai said that they have begun a push to drive efficiency by realigning resources to invest in their "biggest growth opportunities"

Google gives legally binding commitments over Privacy Sandbox in UK

Google has pledged that it will develop new alternatives to third-party cookies under the CMA's oversight.

Third-party Cookies: What are they and what is Google going to do to them?

Google has pledged its alliance to a more privacy friendly web for users.

Ads showing online games and fantasy sports will now need to add disclaimers: Government

Any ad on any medium should not show any person below 18 years playing such games for real money winnings

Datawrkz Launches Vizibl for Programmatic Advertising

Datawrkz, India’s fastest growing advertising technology provider, has today announced the launch of its product

Google quarterly profit edges up on revenue surge

Google shares still managed to trade higher by two percent in after-hours trading to USG558.06. The earnings report comes with Google facing a formal antitrust challenge from the European Union, which alleges it abused its dominance in search to promote its own services.

No direct competition with Facebook: Google

"For both Facebook and us, the India market is so ripe with opportunities that I don‘t think we are stepping on each other too much," Allan Thygesen, vice president of Google's small and medium business revenue division said.

Ad-mad world? Not really so in 2011, but 2012 may be better

The Indian media and advertising industry is feeling the pinch of the global slowdown. It grew just 8% to cross Rs 25,000 crore in 2011, and is expected to grow just 9% in 2012. But Animesh Das reports that the second half of the year may bring some cheer.

New Rules Of Online Advertising

Real Time Bidding is a fast rising ad technology that is transparent and efficient. It is also changing the ground rules of online advertising

Microsoft slams Google's new privacy policy

Google released a statement last week saying they were going to make one blanket privacy policy across ...

Trends of 2011 - Digital goes mainstream

The year 2011 has witnessed phenomenal changes in how we consume digital data, be it social network, net banking, purchasing goods or accessing information.

Are seasoned users shunning spontaneity on the Web?

Spontaneous activity on the Internet is on the wane among experienced users as they shun aimless surfing and plan their online sessions more, according to a study published by Microsoft and two agencies.