Trends of 2011 - Digital goes mainstream

The year 2011 witnessed phenomenal changes in the way we consume digital data, be it social network, net banking, buying goods or accessing information. The changes have been evidently pointing at a rapid inclination towards digitalization. The reach of Internet has been one of key driving features. In India, we have gigantic pool of Internet users, which roughly come up to 80 million. We are accepting newer technologies within our reach with wide arms; like about 6 months of 3G services has managed to garner 10 million 3G connections, which is almost equal to wireline broadband connections. There are several factors which have helped achieve this feat like wider acceptance of 3G, Internet connected devices and more. The Avendus report states the increasing digital trends and several factors that still need to be taken care of. Let’s unfold them one by one. 

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