The fund will be utilised to strengthen the technology, product and design teams.
Storyboard Editor Anant Rangaswami speaks to Sushant Dash, Regional President, Tata Global Beverages India on the launch on Jaago re 2.0; to CVL Srinivas, CEO, GroupM South Asia about their recently released GroupM AdEx Biannual Report; and on Noticeboard, watch Augen Vital Kapsel hits a bulls eye with their new commercial.
New Year sets in, Joseph George, Group Chairman & CEO, India and Regional President, South & Southeast Asia, Mullen Lowe Lintas Group and Kunal Jeswani, Chief Executive Officer, Ogilvy India speak to Storyboard about how the year 2017 is looking for the advertising industry and together they disclose their predictions for the year.
In this episode of Storyboard watch Tony Davidson, Global Partner of Wieden+Kennedy speaking about how advertising has changed over the years.
Storyboard speaks to Ashish Limaye, CEO, Happy Finish, to Jean Lin, Global CEO, Isobar and on this week's Noticeboard, Storyboard has exclusive previews of the latest campaigns for Tata Sky and Makemytrip.
Storyboard speaks to Cheuk Chiang, CEO Asia Pacific of Omnicom Media Group and to Andrew Frawley, Global CEO, Epsilon. Storyboard also showcases how Adlabs Imagica is drawing a parallel between crows and humans. Find out in today's Noticeboard.
Storyboard‘s Noticeboard, this week has the latest TVC of Nivea‘s new men‘s deo which is Nivea Body Deodorizer. It doesn‘t use the tried and tested method of advertising a men‘s deo. So there is nothing sexist nor sexual about this campaign. On the contrary it shows the Indian male in a very different and a progressive look.
While the Times Of India and Hindustan Times wage an ad-war of sorts claiming to be number 1 in the metros, Dainik Bhaskar has launched a campaign called Unmetro, targeting the untapped potential of the non metro cities.
On Storyboard's Noticeboard section we are showcasing the second winning entry for Crash The Pepsi IPL. This TVC has been created by 18 year old Pranav Bhasin from Mumbai. Here's an exclusive preview of the ad that will air during the match between the Sun Risers and the Delhi Daredevils.
As part of its crash the Pepsi IPL campaign, the cola major has asked consumers to create and send in ads, which will air during the tournament this year. The first winner whose ad will start airing this weekend is 25 year old writer and film maker from Mumbai, Nikita Deshpande. Noticeboard gives an exclusive preview.
On Storyboard's Noticeboard, this week, we are showcasing the latest TVC of Dell's new all in one laptop. We had visited the sets of the ad shoot earlier to find out how challenging it is to keep storytelling simple.
Storyboard is also showcasing the latest TVC of M&M‘s Arjun Novo tractors and Micromax‘s Canvas Selfie on Noticeboard.
On Noticeboard, Storyboardy is showcasing the latest TVC from Lenovo. The ad is for the Y50 laptop that is being positioned as the best PC for gaming. Here's an exclusive preview of that.
This week on Noticeboard, Storyboard is showcasing the latest TVC from HDFC Life. It is another instance of an insurance company indulging in long duration ads.
This week on Noticeboard, Storyboard showcases the new television commercial (TVC) from Birla Sun Life Insurance. The brand that made headlines with its Yuvraj Singh starrer campaign has a new brand positioning that it hopes will connect better with the common man. Here's an exclusive preview of that.
On Noticeboard this week, Storyboard is putting Christmas ads from Coca Cola, Boots, Mulberry and Sainsbury. What Storyboard likes about them is that none of these does a hard sell and the attempt is to build the brand and connect emotionally with consumers.
On Noticeboard segment, Storyboard is putting up the latest TVC for Amazon‘s Kindle which has just been launched in India. Shot by Cannes winning ad film maker Ram Madhvani, the film is banking on its music to appeal emotionally to its consumers.
On Noticeboard Storyboard is putting up the latest TVC from internet domain name registrar and web hosting company, GoDaddy. It's an entertaining film that's trying to sell an intangible product - to an audience which may not see the benefits of going online. Here's an exclusive preview of that.
This week on Noticeboard, Storyboard is putting up the latest TVC from Mumbai Mirror. The ad retains the tag line I am Mumbai and even the spirit of it's last commercial which bagged a gold for Film Craft at the Cannes Lions 2 years ago. Here's an exclusive preview of that.
On Noticeboard, we have an extremely innovative outdoor campaign by British Airways and on Web Check this week we have the Co-Founder and Online Strategist of digital agency FoxyMoron, Harshil Karia and he is recommending a website for all you closet economists.
On Noticeboard this week, Storyboard showcases the latest campaign from American tequila brand Hornitos. The aim, is to encourage consumers to think carefully before selecting their Tequila brand of choice. There's a lot that all brands which are in low involvement categories can learn from this.
This week, Noticeboard is featuring an app all the way from Spain. Designed for Termoplast, a brand that specializes in sound proofing solutions, the 'Silencer' app shows you how Termoplast works.
Television Audience Measurement (TAM) has just released viewership data for news channels after a 13 week break.
On this edition of Story Board, see what sets aside Tanishq's latest commercial as one of the best this festive season.