The Thar is currently sold in its second-generation avatar, which made its market entry in 2020.
As per S&P Mobility, new model launches have consistently proven to be pivotal in driving showroom traffic. Customers drawn to these new offerings are not discount seekers; rather, they are individuals willing to pay for novelty and exclusivity
The 4X4 range begins with the MX5 MT at Rs 18.79 lakh, and goes up to Rs 22.49 lakh for the AX7 L AT. The 4WD option will be available in diesel powertrain while the petrol variant only gets a 4x2 setup.
In the face of sluggish demand, new vehicle launches are set to play a pivotal role in reinvigorating the automotive market, according to S&P Global Mobility
Experts believe that M&M's aim to lead the Rs. 12.5+ lakh SUV segment is ambitious but not unrealistic.
The starting price for the base petrol model of the Thar Roxx is set at Rs 12.99 lakh, while the base diesel model begins at Rs 13.99 lakh.
Named Thar Roxx, the lifestyle SUV will be rolled out on August 15 and is estimated to be priced from Rs 15 lakh onwards
Toyota’s Hyryder SUV and Innova Hycross UVs have waiting periods stretching from several months to close to two years, underscoring the challenge of meeting soaring demand
Mahindra and Mahindra's SUV revenue marketshare went up from 17.6 percent during FY 20 to 20.4 percent during FY 24
M&M said the Thar Earth Edition seeks to expanding upon the 'adventurous heritage' of the Mahindra Thar
The video, posted on X, shows a child sitting on the lap of an adult as he steers through the bustling traffic.
In a video shared by Anand Mahindra on X (formerly Twitter), the boy, named Cheeku Yadav, could be seen speaking to his father about buying Mahindra Thar for Rs 700.
The company has been the second-largest SUV maker for the last five quarters in a row and the number one in revenues over the last many quarters
Maruti Suzuki has finally unveiled the Jimny 5-door for India and it will go up against two established offroaders. Here’s how the Jimny, Thar and Gurkha SUVs fare against each other, on paper.
The Mahindra Thar 4X2 has been launched at an introductory price of Rs 9.99 lakh. No big changes to the design, but there is a smaller diesel engine along with the new rear-wheel-drive system.
The woman used her Mahindra Thar as a makeshift home that doubles as a kitchen and a tent during her trip.
Anand Mahindra has asked Thar owners to exercise caution after a clip of two Thar SUVs driving through a fast-flowing river surfaced online.
Speculation is pretty rife that Jimny will be powered by a 1.5-litre petrol engine producing 100bhp of maximum power and 130Nm of peak torque and will be mated to a five-speed manual or a four-speed automatic transmission
A man filmed swinging a baseball bat out of the window of his SUV has landed in jail.
There is no denying the fact that the new-gen Mahindra Thar bears more than a resemblance to the Jeep Wrangler. There are a number of reasons to this, but the most important one is the Willy’s Jeep that Mahindra manufactured under licence back in the 1940s.
The SUV will also get both manual and automatic transmission options, but the 4-wheel-drive system will be given a miss.
Fiat Chrysler Automobiles alleges that the design and styling of M&M’s Thar SUV is deceptively similar to the Italian-Amercian carmaker’s iconic off-roader Jeep Wrangler.
Aside from the coronavirus pandemic, the global shortage in silicon chips could be another factor to blame, however, with it affecting not only the electronics industry but also the auto industry.
The Mumbai-based auto major said it would undertake proactive inspection and replacement of camshaft on a batch of 1,577 units of Thar diesel variants, manufactured between September 7 and December 25, 2020.
The ratings are based on the offset frontal crash test at 64 km/h and while the report stated that the bodyshell itself was stable and capable of further loading, the footwell area was unstable.