Thar ROXX 4x4 variants priced between Rs 18.79-22.49 lakh

Thar ROXX - powered by 2.2L mHawk diesel engine - is available in two power configurations, the 4x4 MT options delivers 111.9 kW and 330 Nm of torque, while 4x4 AT offers 128.6 kW and 370 Nm of torque.

Mahindra and Mahidnra has priced the 4x4 variants of the new Thar ROXX in the range of Rs 18.79 lakh up to Rs 22.49 lakh (ex-showroom), on an introductory basis.

The 4X4 range begins with the MX5 MT at Rs 18.79 lakh, and goes up to Rs 22.49 lakh for the AX7 L AT. The 4WD option will be available in diesel powertrain while the petrol variant only gets a 4x2 setup.

Thar ROXX - powered by 2.2L mHawk diesel engine - is available in two power configurations, the 4x4 MT options delivers 111.9 kW and 330 Nm of torque, while 4x4 AT offers 128.6 kW and 370 Nm of torque. Both models come with either a 6-speed manual or automatic transmission.

M&M aims to make Thar brand the leader in the midsize SUV over the next three to five years. It may also introduce new products under the brand over the next few years to cater to different sets of customers.

“Around 45 percent of the SUV market is contributed by models that are priced above Rs 12.5 lakh and we have a market share of 27 percent. So what is the opportunity that gets presented to us to make the Thar portfolio the number one brand over the next three to five years in the more than Rs 12.5 lakh price point," Mahindra & Mahindra (M&M) Executive Director and CEO for auto and farm director Rajesh Jejurikar had told reporters at the launch of Thax ROXX in August.

Jejurikar said Thar Roxx has been designed as a mainstream SUV, keeping in mind the needs and requirements of the buyers in the segment. While acknowledging some cannibalisation between the two versions - Thar and Thar ROXX -Jejrurikar stated that it has taken adequate measures to ensure that Roxx doesn’t eat into Thar’s sales.

Read More: Mahindra Thar Roxx: All about price, variants, features

M&M has invested around Rs 1,100 crore in the development, including creating additional production capacity for the five door Thar.

According to Ravi Bhatia, MD, JATO Dynamics India, an auto analytics firm, "The Thar family could achieve monthly sales of 8,000-9,000 units. This launch, along with M&M's planned electric vehicle releases, indicates a strong push in the mid-to-premium SUV market."