Hirai, who stepped in as CEO in 2012, will become chairman of the electronics and entertainment company.
The 56-year-old company veteran was tapped five years ago to lead a major overhaul at the once-iconic company, which was suffering from huge losses largely tied to a hard-hit consumer electronics business.
Outlining his strategy for the loss-making Japanese consumer electronics icon to 2018, CEO Kazuo Hirai said Sony wanted to give its subsidiaries more autonomy in decision making to help drive growth.
Sony Corp is likely to say it returned to an operating profit for July-September after it sold a chemicals business, but investors still aren't sure a consumer electronics revamp will deliver the profit growth the group seeks.
Sony Corp CEO Kazuo Hirai has spent USD 1.8 billion in the past three months snapping up an assortment of businesses such as medical equipment and cloud gaming, leaving investors to worry he is blowing his firm's waning finances on a muddled plan to revive the fading giant.
Kazuo Hirai possibly holds one of the most challenging jobs in the world. When Hirai took over as CEO of Sony in April, the company had reported four straight years of losses. Today, his task is to transform the iconic company.
Sony Corp's new CEO, Kazuo Hirai, on Wednesday defended retaining his predecessor, Howard Stringer, as chairman of the board and promised his turnaround strategy will save Japan's troubled consumer electronics giant.
Sony Corp said it is to cut around 10,000 jobs - 6% of its global workforce - as new CEO Kazuo Hirai moves to reduce costs and staunch huge losses at the Japanese electronics giant.
Kazuo Hirai, incoming CEO of Sony, has his work cut out as he vows to urgently turn around the loss-making Japanese electronics giant.
Sony is not planning to dump its television business, which is heading for its eighth straight year of losses, even as it looks to pull together plans this month to overhaul the division.
Sony said it would resume some services on its PlayStation Network this week after boosting the security of computer systems that had allowed the theft of personal information belonging to 77 million user accounts.
Sony Corp said it would promote Kazuo Hirai as the head of the company's biggest division, as part of a realignment that signals he could be a potential successor to chief executive Howard Stringer.