The holiday season is right round the corner, but Indian jetsetters would rather prefer travelling abroad than making domestic travel plans. This piece looks at the insights provided by domestic travellers and what ails the domestic tourism industry
State tourism accounts don't generate a lot of revenue for the agencies, but they tend to win ad firms creative awards and recognition - both nationally and internationally, say advertising experts.
Incredible India is the international campaign launched by the government in 2002 to promote tourism.
Over the past ten years, the travel and tourism sector is known to create one in five of all jobs across the world.
Tourism Secretary Vinod Zutshi announced the signing of the MoUs (Memorandums of Understanding) by Gujarat, Karnataka, Rajasthan, Uttrakahand and Chhattisgarh.
Therefore, the ministry does not need any Bollywood face for the campaign to attract tourists from overseas, he opined.
Foreign exchange earnings from tourism during December 2015 were Rs 13,253 crore as against Rs 12,988 crore in December 2014, a growth of 2 percent.
However, there was a decline in foreign exchange earnings in October, according to Tourism Ministry data. Forex earnings from tourism in October were Rs 9,611 crore as compared to Rs 10,041 crore in October 2014, a decline of 4.3 percent, it said.
India; Incredible India is a land of diverse history and culture. Endowed with a vast coastline and breathtaking destinations India has the potential to be a promising cruise destination.
P Chidambaram has a simple message for investors disillusioned by India's policy drift: it is no longer 'business as usual' in the corridors of North Block, the sandstone colonial building that houses the finance ministry in New Delhi.
India stole the limelight at the World Tourism Mart 2011 in London by wining two global awards - World's Leading Destination and World's Leading Tourist Board, Incredible India.