Id Fresh Food

Rajat Diwaker will spearhead iD Fresh’s efforts to foster sustainable business growth and innovation, as the brand continues to achieve newer milestones in India, iD Fresh Food said in a release.

iD dosa maker to make donut batter packs? 12-year-old boy’s video may be the inspiration

iD Fresh Food CEO Musthafa PC shared a video of a 12-year-old who wants the company to make a doughnut batter pack.

For perfectly-shaped vadas, this company ditched Pepsi bottles. CEO shares 'jugaad' idea

"When the batter is squeezed through the pipe, it fills the umbrella and flows out from it, creating the perfect shape of a vada," explains iD Fresh Food's CEO Musthafa PC.

World Idli Day: 'World's biggest batter factory' live-streams this week. Watch

World Idli Day: iD Fresh Food, which sells a variety of food products, including idli and dosa batter, launched its new batter factory in Bengaluru last year.

Idli-dosa war: MTR takes on iD Fresh Food in latter’s own stronghold

MTR Foods, in 2021, introduced MTR Minute Fresh, a new range that includes wet idli and dosa batter, and launched an ad campaign targeting its competitor, iD Fresh Food.

“Paratha or parotta” thread as food products company launches triangle packages

iD Fresh Food has dropped its newest product –- triangular wheat paratha.

iD Fresh Food raises Rs 507 crore led by NewQuest Capital Partners

The company’s recent round saw the exit of one of its earlier investors Helion Ventures after bagging a 10X return. iD Fresh Food is looking at building capacity, expanding its presence in the key markets as well as to newer markets with the recent fundraising.

Storyboard18 | MTR Foods fired the first salvo in the Battle of the Batters

MTR Foods, which entered the fresh idli and dosa batter segment, took a dig at existing products and brands in the market in its latest ads. Are we witnessing the opening of a new frontier in the Brand Wars?

Storyboard18 | iD Fresh Food brand is “built by consumers", says CMO Rahul Gandhi

Rahul Gandhi, chief marketing officer of iD Fresh Food, on the company’s secret sauce to win consumers’ trust.

Idlis, Dosas, Parota's global footprint: ID Fresh Food expands in Gulf, eyes to open US plant

iD fresh food was founded in 2005 by Mustafa PC and his four cousins, Abdul Nazer, Shamsudeen TK, Jafar TK, and Noushad TA. The company sells idli-dosa batter