Some modern hanbok brands have been boosted by K-pop stars who command devoted stan armies.
The ILFR, which in its digital incarnation was unveiled Oct. 15 with more than 5,000 documents, will open its physical doors to the public next spring.
Whether you want to wear such clothes is almost beside the point; they reek of potential.
Flipkart’s Big Billion Days and Myntra’s Big Fashion Festival start on October 16; Amazon is expected to reveal the dates for its Great Indian Festival sale soon
With no fixed timeline for a COVID-19 vaccine, it will be hard to predict what customers will want six months from now. But for luxury fashion, the shows must go on.
By using social media to conduct closet purges to sourcing second-hand clothing, here's why thrifting is all the rage.
Rahul Mishra, the first Indian winner of the global Woolmark prize and a darling of Paris Fashion Week; Anavila Misra, the designer of languid linen saris and revivalist of several weaving traditions; and Priyanka Modi, Creative Director of AMPM, a label much-coveted for fuss-free, edgy fashion, hold forth on the big transformations in Indian fashion.
People are pairing shorts, yoga pants or track pants with more professional looking tops for video calls.
The 12th edition of Myntra's EORS is scheduled to be held from June 19-22 with participation from more than 3,000 brands.
If we have to live with a face mask in the foreseeable future, let it be a designer one. Luxury brands to corporate fashion, artisanal communities to even turban designers are redefining the face mask into a fashion accessory, albeit one that follows all the norms of WHO safety protocols.
The government urged to extend support to the distressed industry and offer relief to businesses which can be passed on to consumers.
The purpose of this round is to set a price before coming up with an initial public offering over the next few years, sources have said.
Louis Vuitton's Pre-Fall 2020 campaign features 24 other poster girls and boys posing as characters on the cover of fictional pulp books, including horror, adventure and fantasy titles.
The consumer pattern is encouraging globally, as two-thirds of buyers are willing to spend more on eco-friendly clothes
The brand plans to focus on driving growth in southern states and Maharashtra to achieve breakeven this fiscal
StyleSnap will guide users to websites where they can buy the clothes they like from
Online retailing, which was considered as the end in itself is now being realised as only a stepping stone or a marketing effort by a number of fashion retailers
Men constitute 82 percent of the shirt market in India so far followed by kids at 12 percent and remaining by women’s shirts market
In today’s time, as sensitivity towards different races, cultures, and religions, are at an all-time high, it has become all the more important for brands to tread the waters more cautiously than before.
It also plans to add 30-40 stores this year and plans to expand aggressively in southern and eastern India.
Designed especially with the 22-25 age group in mind, Ann Springs currently features over 150 styles starting at Rs 399, with plans to double the selection in the next few months.
The trend has taken off in India after being a rage in global markets for some time now
Moneycontrol’s Anchal Pathak catches up with the founders of StyleCracker and asks them what it takes to make it big in the Indian fashion industry.
Sarafan’s AI technology recognises products and selects counterparts in web stores.
Blurring the line between creativity and technology, artificial intelligence (AI) has made its way into the world of fashion