Demure trend: Expert tips and tricks to style the look, plus what to keep in mind to get it right

In an era where bold statements and louder-than-life styles dominate the fashion landscape, a refreshing shift is taking place. The demure trend, a movement embracing grace, restraint, and understated elegance, has slowly crept into the spotlight, offering an alternative to the extravagance we've grown accustomed to. A new era of femininity, where less is often more, is emerging—and it's all about celebrating the power of subtlety.

The demure trend defined

At its core, the demure trend is about embracing modest silhouettes, soft fabrics, and timeless cuts that radiate sophistication. It's not merely about covering up—it's about exuding confidence and comfort through a refined, quiet aesthetic.

Samiha Jha, director and founder of Sammyukk, describes it as "a celebration of grace, restraint, and understated elegance," highlighting its appeal to those seeking a timeless beauty that doesn’t scream for attention. Think high necklines, full sleeves, floaty hemlines, and delicate embellishments that make a statement without being loud.

"Being genuine doesn't often require loud statements," says Samiha. "The demure look allows you to own your presence with confidence, allowing your appearance to speak volumes without needing to shout."

Pragya Priyali, cofounder and creative director of UNRUSH, echoes this sentiment. "The demure trend is a refreshing shift towards elegance, grace, and subtle femininity. It’s about embracing modesty without compromising on style," she explains. "It’s about comfort, confidence, and quiet luxury. It’s intentional dressing."

How to channel the demure trend in fashion

For those looking to incorporate this trend into their wardrobes, the key is a balance of fluidity and structure. Look for pieces that drape softly rather than cling, creating a silhouette that feels as effortless as it is refined. Long skirts, midi dresses, wide-legged trousers, and oversized coats are all great staples for channeling the demure look.

Pragya advises, "To channel this trend, focus on pieces that are fluid yet structured—like wrap dresses, gathered blouses, midi skirts, and easy-fit co-ord sets."

The fabrics you choose also play a critical role in achieving this refined aesthetic. Opt for natural materials like organic cotton, muls, and soft linens. Samiha further emphasises the importance of fabric, adding that "quality materials such as linen, cotton-silk blends, and modal lend softness as well as structure in equal parts."

"Demure doesn’t mean dull," she continues. "It’s about letting your outfit whisper, not scream."

For those looking to incorporate the demure trend into their wardrobes, the key is a balance of fluidity and structure. (Image: Freepik)

Tips and tricks for styling the demure look

Styling the demure trend is about carefully curated layers, textures, and accessories that enhance your silhouette without overwhelming it.

Samiha suggests, "Balance is essential when styling the demure look. If your outfit has volume, define your shape with a belt or a structured layer to create a slimming effect." Layering pieces like longline vests, cropped blazers, or lightweight shrugs can add depth and dimension to the overall look.

Pragya highlights the power of accessories in elevating the demure style. "Layering is your best friend here. Add a waistcoat to a billowy dress or a sheer overlay to a simple slip," she says. "Pearl earrings, minimalist bags, or vintage-inspired brooches can bring the look together."

Both experts emphasise the importance of tailoring. Well-fitted, thoughtfully designed garments will flatter your body while maintaining the modest, graceful ethos of the trend. For footwear, consider pointed flats, mules, or ankle boots—footwear that adds a subtle touch of charm without overpowering the look.

Also Read | Fashion tips: Are you a brat or demure? Two trends, a clash of aesthetics

What to keep in mind

As with any trend, it’s essential to remember that demure fashion is not a one-size-fits-all concept. It’s about personal expression and finding what works for you. "Modesty is a personal thing," Samiha explains. "It’s about freedom, not restrictions. The modest trend is about picking what makes you feel powerful yet comfortable."

Even when embracing modest silhouettes, tailoring remains key. "Always dress to flatter your body shape," Samiha advises, noting that "the key is to combine style and function." Comfort should never be sacrificed for fashion, and the demure trend is proof that quiet elegance doesn’t need to come at the expense of practicality.

Also Read | ‘Very demure, very mindful’: What is the viral demure makeup trend?

For Pragya, the modern demure woman is anything but outdated. "The modern demure woman is strong, assertive, and self-assured," she says. "Her clothing simply reflects a quieter confidence."