Fashion tips: Are you a brat or demure? Two trends, a clash of aesthetics

The Brat trend gained significant momentum in 2024, due to the release of pop star Charli XCX's album, BRAT. The album's bold and unapologetic aesthetic resonated with young audiences (Images: @charli_xcx/Instagram)

In the ever-evolving world of fashion, new trends emerge and captivate audiences with their unique styles. Two such trends that have recently taken the fashion world by storm are the "brat" and "demure". While the brat trend exudes a rebellious, confident, and often provocative vibe, the demure trend embodies elegance, grace, and a more understated approach.

While they may seem polar opposites, both trends have a significant following, offering individuals the opportunity to express their personal style in distinct and creative ways.

The brat vs. demure trend has gained popularity due to its contrasting aesthetics. While the brat trend is bold and attention-grabbing, the demure trend is subtle and understated. This clash has created a dynamic and engaging fashion landscape, allowing individuals to express their personal style in unique and creative ways

The Brat trend gained significant momentum in 2024, due to the release of pop star Charli XCX's album, BRAT. The album's bold and unapologetic aesthetic resonated with young audiences, who embraced the idea of reclaiming the often-negative term "brat" and celebrating individuality.

Charli XCX's influence: Her music and personality embodied the brat aesthetic, inspiring fans to embrace their own boldness.

Y2K nostalgia: Emphasis on bright colours, playful patterns, and exaggerated silhouettes tapped into a nostalgic longing for the early 2000s.

Social media: Platforms like TikTok and Instagram provided a space for users to share and celebrate the brat aesthetic, making it a viral sensation.

As a result, the brat trend became a cultural phenomenon, inspiring fashion choices, music tastes, and attitudes among young people worldwide.

The brat aesthetic is characterised by its bold and unapologetic attitude. Brat girls are known for their love of mini-skirts, crop tops, and statement pieces. They are not afraid to experiment with textures and patterns, often combining unexpected elements to create a visually striking look.

Colours: Neon hues, bold pastels, and metallic shades are common choices for the brat aesthetic. Think pink, yellow, blue, and silver.

Styles: Oversized graphic tees, platform heels, chunky jewellery, and oversized sunglasses are essential elements of the brat look. Denim jackets, mini dresses, and bucket hats are also popular choices.

The demure trend experienced a resurgence in popularity in 2023, largely due to a growing appreciation for classic elegance and timeless style. This trend was influenced by several factors:

Nostalgia for vintage fashion: A renewed interest in retro aesthetics, particularly the 1950s and 1960s, led to a revival of demure styles associated with those eras.

Social media influencers: Many fashion influencers and celebrities like Olivia Rodrigo adopted demure looks, showcasing their versatility and timeless appeal.

Counterculture to fast fashion: As consumers became more conscious of sustainability and ethical fashion, the demure trend's emphasis on quality and longevity resonated with them.

A desire for sophistication: In a world that often values speed and convenience, the demure trend offered a sense of sophistication and refinement.

The demure trend's popularity continues to grow, as people seek fashion choices that are both stylish and enduring

The demure aesthetic is refined and understated. It emphasizes classic elegance and femininity. Demure girls often opt for soft, muted tones and flowy silhouettes. They are drawn to timeless pieces like tailored suits, midi dresses, and delicate blouses. The overall vibe is sophisticated and polished.

Colours: Neutral shades like white, beige, black, and grey are the foundation of the demure aesthetic. Pastel tones like blush pink and mint green can also be incorporated.

Styles: A-line skirts, pleated pants, blazers, and cardigans are key pieces for the demure look. Lace, silk, and velvet are popular fabrics. Minimalist jewellery and classic handbags complement the aesthetic.

Whether you prefer the rebellious energy of the brat aesthetic or the refined elegance of the demure trend, both styles offer endless possibilities for self-expression. By understanding the key elements of each aesthetic, you can curate a wardrobe that reflects your unique personality and style preferences.