‘Very demure, very mindful’: What is the viral demure makeup trend?

The viral makeup trend is all about embracing a natural, soft, and polished appearance. It draws inspiration from classic beauty ideals, focussing on enhancing one’s features in a subtle way rather than overpowering them (Image: Canva)

While the shelf-life of internet trends keeps getting shorter by the day, the ‘demure’ beauty trend started by TikTok creator Jools Lebron doesn’t seem to be going anywhere anytime soon. Lebron’s viral video where she uses the phrase ‘very demure, very mindful’ to guide her followers on how to get an understated, modest look has over four million views, and all of a sudden, the world wants to be ‘demure’.

The viral makeup trend is all about embracing a natural, soft, and polished appearance. It draws inspiration from classic beauty ideals, focussing on enhancing one’s features in a subtle way rather than overpowering them. This trend prioritises a fresh-faced look, with minimal makeup that allows the skin’s natural radiance to shine through. To achieve the look, certain key elements must be carefully considered. Here are the essentials:

Flawless base: The foundation of the demure makeup look is a flawless, natural-looking base. This involves using a lightweight foundation or a tinted moisturiser that offers just enough coverage to even out the skin tone without masking the skin’s natural texture. The aim is to create a smooth, radiant complexion that looks effortlessly beautiful. A soft bronzer can be used to lightly sculpt the face, adding dimension without harsh lines—followed by some peachy blush.

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Neutral eyes: For the eyes, the demure makeup trend favours neutral tones like soft browns, taupes, and beige. The focus is on creating a subtle definition rather than a bold statement. A light wash of colour on the lids, paired with a gentle swipe of mascara, is often enough to achieve the desired effect. Eyeliner, if used, is kept minimal, with a fine line along the lash line to enhance the eyes without overpowering them.

Natural brows: In line with the overall theme of subtlety, eyebrows are kept natural and well-groomed. A light brow gel or powder can be used to fill in any sparse areas, but the goal is to maintain the brows’ natural shape and colour, avoiding overly bold or dramatic styles.

Soft lips: The lips are a defining feature of the demure makeup trend. Nude or soft pink shades are the preferred choices, with a focus on enhancing the lips’ natural colour. A hydrating lip balm or a light gloss can add a touch of shine, but the overall look should remain understated and elegant.

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Signature scent: Picking the right fragrance is one of the most crucial personal beauty decisions you can make. Go for subtle, delicate fragrances with fruity notes if you wish to stay true to your clean girl scent.

Fresh nails: Experimental nail arts are passe. Freshly painted offer the soft chic look we’re going for this season. When it comes to picking the shape, keep it simple and go for almond.

Groomed hair and brows: Last but not least, the hair has to be healthy and look naturally lustrous for that ‘very demure’ factor—nothing that a fresh blow dry can’t fix! Also, make sure your eyebrows are not too dramatic or perfectly snatched. Keeping them au naturale is the way to go!