Content Creators

Also known as 'Chatori Rajani', Rajani Jain, a food content creator, announced on Tuesday that her son Taran Jain had died in a road accident.

Canon India introduces NorthStar: What is it and how it can assist in content creation, filmmaking, online education and more

With NorthStar, Canon aims to bring together leading technology companies and industry experts to assist customers in setting up complete studio operations.

Prajakta Koli on Mismatched Season 3: This is the closest I have felt to Dimple in all three seasons

YouTuber and actor Prajakta Koli aka Mostly Sane on her character Dimple Ahuja from the popular Netflix series Mismatched and her journey from content creation to films.

‘Hilarious, exciting, challenging’: The life of a sex-ed content creator in India

Indian content creators in sex education on their victories and challenges in a space that continues to be taboo in the country.

Twitter to pay verified creators for ads in replies, Elon Musk says

The move comes as Twitter's newly named CEO, Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform.

Bengaluru woman was filming video when phone snatchers struck. Watch what happened

A Bengaluru-based content creator was filming a video when two men tried to snatch her smartphone. The robbery attempt was caught on camera.

Twitter to share ad revenue with some content creators

Twitter has seen advertisers flee amid worries about Musk’s approach to content moderation rules, impacting its revenue.

Asus Vivobook Pro 16X OLED Review: This mobile workstation is a content creator's dream

But this dream is extremely costly!

FIFA World Cup 2022: Seven content creators to follow during the tournament

Here's a look at the best content creators, independent and agency-backed, to watch out for, for match updates, analysis, memes and more, during the Qatar FIFA World Cup, November 20-December 18

Patreon: fight for talent makes creator economy more costly

Other social media companies are offering to pay people directly and offer a larger potential audience to boot

75 young cultural ambassadors of India

Earlier this month, the Ministry of Culture, under the aegis of Azadi Ka Amrit Mahotsav (AKAM), recognised 75 digital content creators. From teenage influencers and entrepreneurs to celebrities were recognised as Cultural Ambassadors of India, for taking Indian heritage to millions of followers. The welcome address by Shri Govind Mohan, Secretary, Ministry of Culture was followed by felicitation of the following 75 influencers.

Storyboard18 | Should brands dissociate with influencers who promote toxic content?

The stakes are high for brands, not just because of the money being invested in influencer activities but also because social media backlash can be severely damaging for a brand’s reputation once things go wrong.

Storyboard18 | Why realtors are becoming content creators

They are not only selling dream houses but boosting trust in the category. Meet the realtor-creators. 

Storyboard18 | Creators & influencers ride the NFT wave to create a new revenue stream

Creators in India are taking baby steps to explore opportunities that come with creating their own NFT. They are not just a monetization option but also create assets in terms of exclusive access and value adds for fans.

Storyboard18 | When founders become content creators

They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.

Storyboard18 | Call-my-agent moment for content creators in India

The boom in influencer marketing has created an industry of full-service agencies to manage content creators across genres. A deep-dive into the rise of influencer management agencies.

LinkedIn brings its Creator Accelerator programme to India

India is the second-largest market for LinkedIn after the United States with more than 85 million members in the country

SoftBank-backed creator company Jellysmack enters India, plans to sign up 100 creators this year

Jellysmack works with over 500 influencer creators, including PewDiePie, MrBeast and Nas Daily

Independent content creators ‘underpaid’, ‘overworked’ and close to burnout: Report

There are more income streams available but financial viability is hard to crack

Cricket, music, astrology, financial services: How Indians are using Instagram Reels

Cricket-oriented content is a key area which is seeing huge adoption on Reels, said Manish Chopra, director and head of partnerships at Facebook India.

A new breed of Gaming content: An interview with three YouTube India creators and their thoughts on the platform

The numbers speak for themselves, these three creators prove that there is a sizeable audience in India for Gaming content

Facebook and Instagram will invest over $1 billion in content creators

The investments will include bonus programs to pay creators who hit certain milestones on its apps, including photo-sharing network Instagram, and fund users to produce content, Facebook said.

Facebook and Instagram will invest over $1 billion in content creators

Facebook is opening its wallet to court creators as rival social media platforms are wooing top influencers with millions of fans.