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  • Pepsi launches Prebiotic Cola With 3 Grams of Fibre And No Artificial Sweeteners

    New Pepsi with prebiotics: The new innovation claims to provide the same iconic taste associated with Pepsi and contains “5 grams of cane sugar, 30 calories, and no artificial sweeteners,” along with “3 grams of prebiotic fibre.”

  • Bisleri adds three flavours to its carbonated drinks range: Rev, Pop, Spyci Jeera

    The flavours will be available in 160ml and 600ml across general and modern trade stores soon.

  • Will Reliance bring Campa Cola's fizz back with relaunch or will it fizzle out of the soft drinks market?

    Industry experts feel the iconic desi cola will require more than heritage value and nostalgia to create a stir.

  • Beat the heat! From Pepsi to Mirinda, soft drinks' sales outlook remains buoyed in 2023

    Apart from seasonal demand, growth in beverages industry is also driven by deeper penetration into rural markets, an expanding demographic profile, and a growing middle-class population, according to a recent report by Varun Beverages.

  • Varun Beverages: Energy drink Sting adds zing to earnings growth

    Focusing on under-penetrated markets, higher distribution reach, and investment in retail outlets by providing refrigeration will drive revenues and earnings growth

  • Rise in at-home consumption helps non-alcoholic beverages market clock recovery

    The non-alcoholic beverages market, which includes soft drinks, fruit juices and milk-based beverages, had witnessed a drastic decline in demand last year as the Covid-19 pandemic swept the country

  • Exclusive I Finance Ministry to examine if sin tax applies to soft drinks

    Indian Beverage Association, which has Pepsi India and Coca-Cola India as members, writes to Nirmala Sitharaman asking for GST relief for non-alcoholic, carbonated beverages.

  • Out Cold -- Cola Woes

    Over the last three years, things have turned a little sluggish for cola companies

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