New Pepsi with prebiotics: The new innovation claims to provide the same iconic taste associated with Pepsi and contains “5 grams of cane sugar, 30 calories, and no artificial sweeteners,” along with “3 grams of prebiotic fibre.”
The flavours will be available in 160ml and 600ml across general and modern trade stores soon.
Industry experts feel the iconic desi cola will require more than heritage value and nostalgia to create a stir.
Apart from seasonal demand, growth in beverages industry is also driven by deeper penetration into rural markets, an expanding demographic profile, and a growing middle-class population, according to a recent report by Varun Beverages.
Focusing on under-penetrated markets, higher distribution reach, and investment in retail outlets by providing refrigeration will drive revenues and earnings growth
The non-alcoholic beverages market, which includes soft drinks, fruit juices and milk-based beverages, had witnessed a drastic decline in demand last year as the Covid-19 pandemic swept the country
Indian Beverage Association, which has Pepsi India and Coca-Cola India as members, writes to Nirmala Sitharaman asking for GST relief for non-alcoholic, carbonated beverages.
Over the last three years, things have turned a little sluggish for cola companies