Oct 26, 2021 11:57 AM IST
With ‘Not Just A Cadbury Ad 2.0’ featuring Shah Rukh Khan, the snacking major breaks through the festive ad clutter. Storyboard goes behind the scenes.
- Oct 24, 2021 07:29 PM IST
Since being shared online, the video has gone viral overal several social media platforms and garnered over 260,396 views alone on YouTube.
- Sep 17, 2021 11:06 AM IST
Ogilvy’s Piyush Pandey and Anil Viswanathan of Mondelez talk about the original’s enduring appeal and remaking ‘Kuch khaas hai zindagi mein’ for a new world
- Mar 18, 2021 07:33 AM IST
The FIR is an outcome of a preliminary enquiry registered by the agency,
- Nov 22, 2018 02:24 PM IST
Sebi has now given promoters a chance to make a counteroffer to the price discovered by the book building process, but is that enough?
- Apr 04, 2018 05:30 PM IST
The distributors are pressing for 14 demands and have stopped all transactions with the company from March 15
- Feb 22, 2016 09:16 PM IST
In the filing made with the SEC, Mondelez International said the investigation under the Foreign Corrupt Practices Act (FCPA) relates to a facility in India which it had acquired as part of the Cadbury takeover.
- Feb 06, 2016 01:21 PM IST
Storyboard speaks to Rudratej Singh, President, Royal Enfield on their new bike and their unusual marketing strategy. Also Hidesign's founder and CEO Dilip Kapur shares his view on how the brand is attempting to make a mark in the challenging luxury market and Cadbury's new Valentine's day campaign.
- Nov 17, 2015 05:51 PM IST
Around 67 per cent Indians feel that brands are working hard at improving their quality of life and well-being, compared to an Asia Pacific average of 55 per cent and global average of 38 per cent.
- Sep 12, 2015 03:10 PM IST
Watch the sneak preview of Cadbury‘s new film for 5 Star. Prashany Peres shares 5 Star‘s Communication Strategy.
- Feb 17, 2015 02:19 PM IST
The maker of Nutella spread and Ferrero Rocher chocolates has long been viewed as an appetising target for rivals such as Mondelez International, Nestle, Mars and Hershey.
- Sep 10, 2014 09:49 PM IST
A decade-long battle with minority shareholders has not dented the appetite of erstwhile Cadbury India, now Mondelez India, from making big-ticket investments here.
- Aug 07, 2013 10:33 PM IST
Cadbury India, a part of Mondelez International, today said it plans to invest more than Rs 1,000 crore in setting up a plant in Andhra Pradesh which will the company's largest manufacturing plant in Asia Pacific.
- Jul 22, 2013 06:49 PM IST
Transfer pricing adjustments have soard across the cities in India with Mumbai leading the pack. Close to Rs 70,000 crore was collected in 2012-2013. A lot of multinational companies (MNCs) have received notices from the income tax department.
- Jul 10, 2013 08:54 AM IST
Both ITC and Infosys are ranked at the third position. There are a total of four Tata Group companies on the list, while as many as ten PSUs have made it into the rankings, global business magazine Fortune's Indian edition said on Tuesday.
- Jun 21, 2013 06:14 PM IST
Oreo biscuits have made it to the top of the premium cookie segment. CNBC-TV18's Farah Bookwala finds out the reasons why the brand has been successful within just two years of its launch.
- May 09, 2013 01:39 PM IST
JPMorgan Asset Management has put in more money into India than it has in the past 20 years, says managing director Austin Forey. â€œThe consumer demand in India still seems pretty robust."
- Mar 16, 2013 04:21 PM IST
The role of the marketer is now changing in India. The predictable money is still going towards the marketing tasks, but there are challenges. According to the Storyboard‘s editor, Anant Rangaswami, this is just a beginning of a very exciting journey, but the consensus says that it is a little bit in the future.
- Dec 12, 2012 10:36 AM IST
In CNBC-TV18‘s special show Story Board, Arvind Kejriwal‘s Aam Aadmi Party (AAP) reveals how it is gearing up for the 2014 assembly polls and what are AAP‘s strategies to build its brand of politics.
- Nov 22, 2012 02:32 PM IST
India is investigating Cadbury's local unit for possible tax evasion, a junior finance minister said on Thursday, in a probe involving about 2 billion rupees.
- Nov 20, 2012 03:42 AM IST
On this edition of Story Board, see what sets aside Tanishq's latest commercial as one of the best this festive season.
- Nov 04, 2012 01:18 PM IST
It was further found during the course of investigation that mandatory licences or permissions from local bodies concerned for setting up the unit were not obtained before the last date of March 31, 2010, the sources claimed.
- Mar 15, 2012 10:12 AM IST
Cadbury's chocolate, the reason behind 75 percent of this reporter's cavities has taken its appreciation for ...
- Nov 21, 2011 06:49 PM IST
With Cadbury's in the bag, Kraft's Indian operations have kicked off on a sweet note. Its first major brand, Oreo has eaten into the market share of rivals Britannia, Parle and ITC with ease. CNBC-TV18's Animesh das finds out how the cookie crumbles.
- Aug 12, 2011 07:46 PM IST
Infrastructure developer Unity Infraprojects today said it has bagged five orders worth Rs 259.91 crore in construction and irrigation space.