Cadbury

Oreo, introduced by the Cadbury maker in 2011, was positioned in the premium biscuits category but launched with an aggressive entry price of Rs 10 a pack, making it accessible to most Indian households.

Hyderabad man finds worm 'crawling' in Cadbury chocolate: 'Is there a quality check...'. Video

The man, named Robin Zaccheus, took to X (formerly Twitter) to share a video of the worm and attached the bill for the bar of Cadbury chocolate, he had paid Rs 45 for, from Ratnadeep Retail store in Ameerpet metro station in Hyderabad.

Bournvita slashes sugar content after influencer's viral video prompted Centre notice

Bournvita had sent a legal notice to the influencer from one of the biggest law firms of the country prompting him to take down the video.

Bournvita Controversy: Brands need to be like honest and responsible citizens

The Bournvita incident is also a reminder that we need regulation to protect whistle-blowers from corporate bullying and harassment

The Bournvita Debate: Is shooting the messenger helpful?

What would the company that threatened to sue an Instagram influencer have done if it was the Government that provided the information about its high sugar content to its people? It is high time central and state governments took a strong stand against junk foods that damage public health

How the Bournvita brewhaha has energised a debate over regulations

With 37.5 percent sugar, Bournvita claims to support “physical strength”, “mental strength” and “immune strength,” as the FSSAI stands meekly by, like a good boy.

Selling Misinformation: Does adding micronutrients to a product high in sugar, fat or salt make it 'healthy food'?

India’s food safety and consumer protection laws, in their own muddled manner, forbid misleading advertisements. But big food companies dodge these laws with creative packaging of patently unhealthy products. The idea of front-of-pack warning labels to alert consumers was dumped because of stiff industry resistance

Bournvita row: Twitter account of influencer 'Foodpharmer' hacked, followers deleted'

The incident did not go down well with former Bournvita users and Foodpharmer followers with many taking to Twitter to question why the account was suspended and demanding action against Cadbury.

Billionaire Nithin Kamath's suggestion amid Bournvita row: 'Indicate fat, sugar...'

Zerodha CEO Nithin Kamath's remarks come a day after a scientist and liver specialist said Cadbury's claims that Bournvita helps muscle and bone growth, immunity enhancement, and brain development are misleading.

Bournvita controversy a wake-up call for Big Food

With its ham-handed response, which does nothing to debunk the issue that was raised — ‘high level of added sugar’ — Cadbury only gave fresh legs to the controversy around Bournvita being a possible health hazard

Scientist calls Cadbury Bournvita's claims misleading: 'The high sugar content...'

Cadbury Bournvita's claims are misleading on muscle and bone growth, immunity enhancement, and brain development, liver specialist Dr Abby Philips said. 'There are no controlled studies to show the same.'

Influencer deletes video on Bournvita’s high sugar content after legal notice from Cadbury

Revant Himatsingka had shared an Instagram Reels video calling out Cadbury for advertising Bournvita as a health drink despite its high sugar content. In an statement shared on April 14, Himatsingka said he decided to take the video down after receiving a legal notice from “one of India’s biggest law firms on 13th April, 2023.”

Man convicted for stealing 2 lakh chocolate Easter eggs

Using a stolen semi-truck, the British man towed away a trailer loaded with Cadbury Creme Eggs and other chocolate goods worth more than 31,000 pounds.

Diwali 2022: A touching ad from Cadbury Celebrations to support street hawkers

Ahead of Diwali, Cadbury Celebrations has launched a campaign to empower street hawkers who have no permanent shops.

Cadbury’s maker ‘cautiously optimistic’ over festive demand; hopes to grow volumes further via diversification 

Mondelez India’s senior director for sales Desmond D’souza told Moneycontrol that unlike the last two years that were marred by successive COVID-19 waves, this year’s festival season is expected to reflect the demand witnessed during the pre-pandemic era

Cadbury to Moet & Chandon: The brands at risk of losing royal warrant after Queen’s death

Queen Elizabeth II's death means that around 600 of her favourite brands risk losing their royal warrant

Chocolates worth Rs 17 lakh stolen from Cadbury godown in bizarre UP robbery

Some boxes of biscuits and a video recorder of CCTVs were also reportedly among the loot.

40 years in 1 job: Ogilvy's Piyush Pandey says ‘Don’t count the years’

Piyush Pandey - the man behind some of India’s most iconic commercials - spoke of his creative journey and all things advertising in an interview with Exchange4Media.

Storyboard18 | Dentsu Webchutney, VMLY&R India, Leo Burnett India pick multiple shortlists at Cannes Lions 2022

A total of 17 India entries are shortlisted across Glass, Titanium, Innovation, Radio and Audio, and Health and Wellness Lions

Storyboard | Cadbury India’s festive ad coup, featuring Shah Rukh Khan and local businesses

With ‘Not Just A Cadbury Ad 2.0’ featuring Shah Rukh Khan, the snacking major breaks through the festive ad clutter. Storyboard goes behind the scenes.

Cadbury promotes local businesses with Shah Rukh Khan through AI in its viral Diwali ad

Since being shared online, the video has gone viral overal several social media platforms and garnered over 260,396 views alone on YouTube.

Cadbury's iconic 'Cricket' ad is back, but with a twist

Ogilvy’s Piyush Pandey and Anil Viswanathan of Mondelez talk about the original’s enduring appeal and remaking ‘Kuch khaas hai zindagi mein’ for a new world

CBI books Cadbury India Pvt Ltd for ''fraudulently'' availing area-based tax benefits in Himachal

The FIR is an outcome of a preliminary enquiry registered by the agency,

Opinion | SEBI's new delisting norm gives some negotiating power to promoters

Sebi has now given promoters a chance to make a counteroffer to the price discovered by the book building process, but is that enough?

Mondelez India forcing us to carry out business with dummy outlets, say Gujarat distributors

The distributors are pressing for 14 demands and have stopped all transactions with the company from March 15