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  • Storyboard | Cadbury India’s festive ad coup, featuring Shah Rukh Khan and local businesses Oct 26, 2021 11:57 AM IST

    Storyboard | Cadbury India’s festive ad coup, featuring Shah Rukh Khan and local businesses

    With ‘Not Just A Cadbury Ad 2.0’ featuring Shah Rukh Khan, the snacking major breaks through the festive ad clutter. Storyboard goes behind the scenes.

  • Cadbury promotes local businesses with Shah Rukh Khan through AI in its viral Diwali ad Oct 24, 2021 07:29 PM IST

    Cadbury promotes local businesses with Shah Rukh Khan through AI in its viral Diwali ad

    Since being shared online, the video has gone viral overal several social media platforms and garnered over 260,396 views alone on YouTube.

  • Cadbury's iconic 'Cricket' ad is back, but with a twist Sep 17, 2021 11:06 AM IST

    Cadbury's iconic 'Cricket' ad is back, but with a twist

    Ogilvy’s Piyush Pandey and Anil Viswanathan of Mondelez talk about the original’s enduring appeal and remaking ‘Kuch khaas hai zindagi mein’ for a new world

  • CBI books Cadbury India Pvt Ltd for ''fraudulently'' availing area-based tax benefits in Himachal Mar 18, 2021 07:33 AM IST

    CBI books Cadbury India Pvt Ltd for ''fraudulently'' availing area-based tax benefits in Himachal

    The FIR is an outcome of a preliminary enquiry registered by the agency,

  • Opinion | SEBI's new delisting norm gives some negotiating power to promoters Nov 22, 2018 02:24 PM IST

    Opinion | SEBI's new delisting norm gives some negotiating power to promoters

    Sebi has now given promoters a chance to make a counteroffer to the price discovered by the book building process, but is that enough?

  • Mondelez India forcing us to carry out business with dummy outlets, say Gujarat distributors Apr 04, 2018 05:30 PM IST

    Mondelez India forcing us to carry out business with dummy outlets, say Gujarat distributors

    The distributors are pressing for 14 demands and have stopped all transactions with the company from March 15

  • Cadbury maker Mondelez faces US action for India bribery case Feb 22, 2016 09:16 PM IST

    Cadbury maker Mondelez faces US action for India bribery case

    In the filing made with the SEC, Mondelez International said the investigation under the Foreign Corrupt Practices Act (FCPA) relates to a facility in India which it had acquired as part of the Cadbury takeover.

  • Storyboard in conversation with Rudratej Singh of Royal Enfield Feb 06, 2016 01:21 PM IST

    Storyboard in conversation with Rudratej Singh of Royal Enfield

    Storyboard speaks to Rudratej Singh, President, Royal Enfield on their new bike and their unusual marketing strategy. Also Hidesign's founder and CEO Dilip Kapur shares his view on how the brand is attempting to make a mark in the challenging luxury market and Cadbury's new Valentine's day campaign.

  • Consumers want brands to improve quality of life: Survey Nov 17, 2015 05:51 PM IST

    Consumers want brands to improve quality of life: Survey

    Around 67 per cent Indians feel that brands are working hard at improving their quality of life and well-being, compared to an Asia Pacific average of 55 per cent and global average of 38 per cent.

  • Cadbury 5 Star: 'The good in getting lost' Sep 12, 2015 03:10 PM IST

    Cadbury 5 Star: 'The good in getting lost'

    Watch the sneak preview of Cadbury‘s new film for 5 Star. Prashany Peres shares 5 Star‘s Communication Strategy.

  • All eyes on chocolate maker Ferrero's next generation Feb 17, 2015 02:19 PM IST

    All eyes on chocolate maker Ferrero's next generation

    The maker of Nutella spread and Ferrero Rocher chocolates has long been viewed as an appetising target for rivals such as Mondelez International, Nestle, Mars and Hershey.

  • Mondelez to set up Rs 1000cr plant in Andhra Sep 10, 2014 09:49 PM IST

    Mondelez to set up Rs 1000cr plant in Andhra

    A decade-long battle with minority shareholders has not dented the appetite of erstwhile Cadbury India, now Mondelez India, from making big-ticket investments here.

  • Cadbury India to invest Rs 1,000 cr on new plant in Andhra Aug 07, 2013 10:33 PM IST

    Cadbury India to invest Rs 1,000 cr on new plant in Andhra

    Cadbury India, a part of Mondelez International, today said it plans to invest more than Rs 1,000 crore in setting up a plant in Andhra Pradesh which will the company's largest manufacturing plant in Asia Pacific.

  • Transfer pricing: MNCs receive I-T notices Jul 22, 2013 06:49 PM IST

    Transfer pricing: MNCs receive I-T notices

    Transfer pricing adjustments have soard across the cities in India with Mumbai leading the pack. Close to Rs 70,000 crore was collected in 2012-2013. A lot of multinational companies (MNCs) have received notices from the income tax department.

  • TCS replaces Tata Steel as India's most admired company Jul 10, 2013 08:54 AM IST

    TCS replaces Tata Steel as India's most admired company

    Both ITC and Infosys are ranked at the third position. There are a total of four Tata Group companies on the list, while as many as ten PSUs have made it into the rankings, global business magazine Fortune's Indian edition said on Tuesday.

  • Oreo bakes new ways to retain top spot in Indian cookie mkt Jun 21, 2013 06:14 PM IST

    Oreo bakes new ways to retain top spot in Indian cookie mkt

    Oreo biscuits have made it to the top of the premium cookie segment. CNBC-TV18's Farah Bookwala finds out the reasons why the brand has been successful within just two years of its launch.

  • Invested more in India now than last 2 decades: JPMorgan May 09, 2013 01:39 PM IST

    Invested more in India now than last 2 decades: JPMorgan

    JPMorgan Asset Management has put in more money into India than it has in the past 20 years, says managing director Austin Forey. “The consumer demand in India still seems pretty robust."

  • Marketer's new trend, advertising with entertainment Mar 16, 2013 04:21 PM IST

    Marketer's new trend, advertising with entertainment

    The role of the marketer is now changing in India. The predictable money is still going towards the marketing tasks, but there are challenges. According to the Storyboard‘s editor, Anant Rangaswami, this is just a beginning of a very exciting journey, but the consensus says that it is a little bit in the future.

  • Is AAP capable of winning 2014 polls? Dec 12, 2012 10:36 AM IST

    Is AAP capable of winning 2014 polls?

    In CNBC-TV18‘s special show Story Board, Arvind Kejriwal‘s Aam Aadmi Party (AAP) reveals how it is gearing up for the 2014 assembly polls and what are AAP‘s strategies to build its brand of politics.

  • Probe against Cadbury India for Rs 200-cr excise evasion Nov 22, 2012 02:32 PM IST

    Probe against Cadbury India for Rs 200-cr excise evasion

    India is investigating Cadbury's local unit for possible tax evasion, a junior finance minister said on Thursday, in a probe involving about 2 billion rupees.

  • Check out the best commercial of this festive season Nov 20, 2012 03:42 AM IST

    Check out the best commercial of this festive season

    On this edition of Story Board, see what sets aside Tanishq's latest commercial as one of the best this festive season.

  • Cadbury under lens for alleged excise duty evasion Nov 04, 2012 01:18 PM IST

    Cadbury under lens for alleged excise duty evasion

    It was further found during the course of investigation that mandatory licences or permissions from local bodies concerned for setting up the unit were not obtained before the last date of March 31, 2010, the sources claimed.

  • Cadbury makes sweet, edible Google+ page Mar 15, 2012 10:12 AM IST

    Cadbury makes sweet, edible Google+ page

    Cadbury's chocolate, the reason behind 75 percent of this reporter's cavities has taken its appreciation for ...

  • Oreo eats into market share of Britannia, Parle, ITC Nov 21, 2011 06:49 PM IST

    Oreo eats into market share of Britannia, Parle, ITC

    With Cadbury's in the bag, Kraft's Indian operations have kicked off on a sweet note. Its first major brand, Oreo has eaten into the market share of rivals Britannia, Parle and ITC with ease. CNBC-TV18's Animesh das finds out how the cookie crumbles.

  • Unity Infra bags multi-city orders worth Rs 253cr Aug 12, 2011 07:46 PM IST

    Unity Infra bags multi-city orders worth Rs 253cr

    Infrastructure developer Unity Infraprojects today said it has bagged five orders worth Rs 259.91 crore in construction and irrigation space.

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