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  • Ather vs Ola | Slow and steady might still be the way forward Dec 03, 2021 09:09 AM IST

    Ather vs Ola | Slow and steady might still be the way forward

    Where Ather’s story began with modest promises, slow developmental phases, and incremental change, Ola Electric counted on the one word that tantalises both consumers and investors: market disruption

  • Ola S1 and S1 Pro vs Rivals: Which is the best electric scooter you can buy right now? Aug 17, 2021 04:39 PM IST

    Ola S1 and S1 Pro vs Rivals: Which is the best electric scooter you can buy right now?

    How well does the newly launched Ola S1 and S1 Pro fare against rivalling brands such as Ather and Simple One, and what does the customer need from a personal electric scooter?

  • Why an electric scooter is the need of the hour Jun 14, 2021 02:57 PM IST

    Why an electric scooter is the need of the hour

    India’s electric two-wheeler market is yet to come of age. But is likely the most effective antidote to skyrocketing fuel costs.

  • Ather's new electric maxi-scooter patent image leaked online May 18, 2021 02:56 PM IST

    Ather's new electric maxi-scooter patent image leaked online

    The headlamp sits below the windscreen and seems to be a bar-style unit running along the width of the apron.

  • The joy of owning an electric vehicle: Here are reviews of five EV owners Dec 05, 2020 11:23 AM IST

    The joy of owning an electric vehicle: Here are reviews of five EV owners

    The wow factor, the torque and the green number plate... owners of electric cars and two-wheelers share their experience

  • Ather launches buyback programme, slashes prices of 450+ by Rs 9,000 Oct 20, 2020 03:10 PM IST

    Ather launches buyback programme, slashes prices of 450+ by Rs 9,000

    This is the first time an electric two-wheeler company has launched a buyback programme in India

  • Ather 450X Collector’s Edition unveiled; already sold out Sep 28, 2020 02:46 PM IST

    Ather 450X Collector’s Edition unveiled; already sold out

    Calling it the Series 1, the company had announced the bike back when the 450X was announced in January.

  • Ather Energy to launch 450X Collector’s Edition on September 25 Sep 22, 2020 07:08 PM IST

    Ather Energy to launch 450X Collector’s Edition on September 25

    The Ather 450X is supposed to be a higher spec model of the Ather 450. The scooter was launched back in January, and according to the company, the new limited edition is the brand’s way of thanking customers who booked the scooter knowing neither specs nor the price.

  • Here’s how the TVS iQube fares against its rivals Jan 27, 2020 02:33 PM IST

    Here’s how the TVS iQube fares against its rivals

    All the scooters are equipped with a complete LED light setup.

  • Specs Comparison: Bajaj Chetak vs Ather 450 Jan 15, 2020 12:55 PM IST

    Specs Comparison: Bajaj Chetak vs Ather 450

    Bajaj has equipped the Chetak with a 4.08 kW electric motor, which makes 16 Nm of continuous torque.

  • Hero-backed Ather Energy looks to set up new factory, introduce electric motorcycle & cheaper scooters Nov 25, 2019 10:23 AM IST

    Hero-backed Ather Energy looks to set up new factory, introduce electric motorcycle & cheaper scooters

    Ather Energy plans to have charging stations every 2 kms

  • What is Ather offering in the OTA update for 450? May 27, 2019 05:59 PM IST

    What is Ather offering in the OTA update for 450?

    The Ather 450 features a large touchscreen display, which can be used to access the data of the scooter.

  • Ather 450 now more affordable after company includes FAME II subsidy benefits May 10, 2019 05:57 PM IST

    Ather 450 now more affordable after company includes FAME II subsidy benefits

    The Ather 450 and Ather Grid will be available in Chennai in June and will be followed by more cities in the coming year.

  • Ather unveils three new subscription plans for its electric scooters Feb 19, 2019 03:40 PM IST

    Ather unveils three new subscription plans for its electric scooters

    The company diversified its Ather One subscription plan after reviews and suggestions from its customers.

  • Ather's electric scooter to cost around Rs 1 lakh, launch expected in 2018 Jun 21, 2017 06:33 PM IST

    Ather's electric scooter to cost around Rs 1 lakh, launch expected in 2018

    The scooter is expected to be priced anywhere in the range of Rs 80,000 and Rs 110,000, co-founder Tarun Mehta told Moneycontrol.

  • Hero MotoCorp invests Rs 180 crore in smart scooter-maker Ather Oct 27, 2016 10:55 AM IST

    Hero MotoCorp invests Rs 180 crore in smart scooter-maker Ather

    Earlier, Pawan Munjal – Chairman and Managing Director, Hero MotoCorp had invested a small amount Gurgaon-based bike taxi aggregator – Rapido.

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