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CEO Linda Yaccarino, the former advertising chief at NBCUniversal, has been trying to rebrand the company’s image since she started as CEO on June 5 and bring back advertisers who left the platform after Elon Musk’s changes.

Twitter, ad verification firms team up to give advertisers tweet-level analysis

The partnership comes at a time when the social media platform is struggling with falling revenue, as advertisers slash their spending on the platform after billionaire Elon Musk made several changes following his takeover.

Twitter keeps missing its advertising targets as woes mount

Elon Musk has repeatedly warned that his company faces dire financial straits. Interviews with 7 former employees and internal documents seen by The New York Times paint a fuller picture of Twitter’s financial woes

Elon Musk tries to soothe safe-space concerns of Twitter advertisers

Elon Musk spoke on a public chat that reached more than 114,000 listeners, including a number of official brand accounts such as Target, Pandora, Chipotle and Chevron.

Storyboard18 - Stacks & Strategies | Programmatic audio ads: Are advertisers and users listening?

The space can unlock newer capabilities if audio platform providers can innovate more.

Storyboard18 | Advertisers ride high on IPL 2022 wave

A 23% increase in the number of matches - from 60 to 74 matches - plus higher ad rates compared to last season equals higher ad earnings for broadcasters.

Advertisers will put disclaimers for 'highly risky' cryptocurrencies from April 1

All virtual digital assets (VDAs), which are commonly referred to as crypto or non-fungible tokens (NFTs), will have to put the disclaimer in a "prominent and unmissable" way in campaigns for products and services, the Advertising Standards Council of India (ASCI) said.

Facebook ad boycott: Top-100 advertisers still on board

Even as a steady drumbeat of household names joined the pressure campaign over the social network's handling of hate speech and misinformation, the vast majority of Facebook's biggest advertisers have stayed quiet

Why have so many companies decided against advertising on Facebook?

Several major brands such as Ben & Jerry's, Unilever, Honda, Levi Strauss and Co, Coca-Cola, Mozilla, JanSport, Starbucks and Pepsi Co, have moved off Facebook over the Zuckerberg's lax approach towards policing hate speeches on the social media platform

Instagram opens up to advertisers worldwide

With 300 million monthly active users, Instagram has a key advantage over rivals because parent Facebook Inc's vast trove of consumer data allows it to target audiences more accurately, a major selling point for advertisers.

Twitter pins ad revenue hopes on new acquisition

The ads, designed to get readers to click links to download an app or go to a company's web site, failed to deliver as promised. As a result, Twitter cut ad rates, impacting quarterly revenue by USD 4 million to USD 5 million.

CNBC-TV18 is number 1 in English business news genre: BARC

Among rival television channels, ET NOW has a market share of 38 percent, Bloomberg 8 percent and NDTV 6 percent.

Slowdown bites advertising; corporates cut ad spends

India has slowed down and companies are cutting back on spends on marketing and advertising. In its mid-year forecast, GroupM has revised the adex growth in FY'13 to just 8.5 percent.

Facebook reveals daily users for US and UK data

With more than 1 billion users, there is little doubt about the popularity of the world's No. 1 social network, but advertisers often need much more data to make decisions.

Broadcasters vs advertisers, will this battle end soon?

As broadcasters face off against advertisers and their media agencies, off-the-record discussions between the broadcasters, advertisers and media agencies continue and a solution could very well be in sight.

Advertisers withdraw ads irked by TAM reporting of data

CNBC-TV18's Pavni Mittal reports that big-ticket advertisers have withdrawn their advertisements from eight broadcasters irked by TAM's reporting of data.

Facebook adds 'hashtag' feature, taking a page from Twitter

Facebook said on Wednesday that it will begin to roll out the hashtag feature on its social network, making it easier for users and advertisers to find hot spots of user activity around specific events or topics.

FTC eyes mobile, social media with latest online ad rules

Advertisers should think twice about placing promotional messages on mobile and social media platforms like Twitter if those ads require disclosures or disclaimers to avoid being deceptive or unfair, the US Federal Trade Commission said on Tuesday.

ENIL banks on radio biz, retail advertisements

The past quarter was better for radio segment says Entertainment Network India (ENIL) executive director and chief executive officer, Prashant Panday.

Why do advertisers cheat on their agency partners?

Great brands are built on long term relationships based on mutual trust, or so they have always said. But that conventional wisdom is being turned on its head these days.

Social media is gold for Olympics advertisers

Advertisers are going for Facebook as athletes go for the gold, in the first Olympic Games where marketers are placing such high hopes on social media to create a buzz for their brands.