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Why have so many companies decided against advertising on Facebook?

Several major brands such as Ben & Jerry's, Unilever, Honda, Levi Strauss and Co, Coca-Cola, Mozilla, JanSport, Starbucks and Pepsi Co, have moved off Facebook over the Zuckerberg's lax approach towards policing hate speeches on the social media platform

June 29, 2020 / 06:30 PM IST

Over 20 major companies have pulled out their advertisements from Facebook over CEO Mark Zuckerberg’s reluctance to police hate speeches shared on the platform. The lax approach of the tech behemoth towards misinformation and hate speech has cost it dearly in terms of both money and repute.

The outrage against social media platform Facebook grew louder in June after Zuckerberg refused to take any action against the US President Donald Trump’s Instagram post that read: “When the looting starts, the shooting starts.” Notably, Facebook owns Instagram.

Gradually, several groups and civil rights coalitions started pressuring Facebook to take a stronger stance against online hate speeches. This eventually led to the launch of the #StopHateforProfit campaign, whereby advertisers were urged to pull out of the platform completely by July.

Pepsi joining Facebook ad boycott: Reports

Several major brands have since moved off Facebook, such as Ben & Jerry's, Unilever, Honda, Levi Strauss & Co, Coca-Cola, Mozilla, JanSport, Starbucks and Pepsi Co. Let us take a look at what some of these brands had to say:

Moneycontrol News
first published: Jun 29, 2020 03:52 pm
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