Trent expands into beauty retail with new Zudio format: Report

Investor confidence in Trent has surged, with its stock growing by more than 250 percent over the past year

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26 Aug, 2025 12:21

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Tata Group subsidiary Trent Ltd has launched a new standalone store format, Zudio Beauty, marking its entry into the mass-priced beauty segment, the Economic Times has reported.

The move positions Zudio Beauty in direct competition with established players such as Hindustan Unilever's Elle18, Sugar Cosmetics, Health & Glow and Colorbar.

Moneycontrol couldn't verify the report independently.

Trent is no stranger to the beauty industry, having earlier ventured into the high-end cosmetics space with Tata Cliq Palette stores. Tata also founded India’s first beauty brand, Lakme, which was later sold to Hindustan Unilever.

According to industry executives, the expansion taps into the affordable beauty space as most competitors, including Reliance, Nykaa, and Shoppers Stop, focus on premium and luxury categories.

Trent's first Zudio Beauty store has already opened in Bengaluru, with plans to expand to major cities such as Gurugram, Pune and Hyderabad.

Zudio, which started in FY17 as part of Star stores, has become one of the largest apparel brands in India, significantly contributing to Trent’s growth. Its rapid success is attributed to a unique design portfolio and low gross margin, which has led to high store productivity.

In FY24, Zudio surpassed Westside in revenue, now contributing over a third of Trent’s total revenue, up from just 8 percent a few years ago. Trent operates 559 Zudio stores and 228 Westside stores as of June.

Investor confidence in Trent has surged, with its stock growing by more than 250 percent over the past year, boosting the company’s market capitalisation to over Rs 2.6 lakh crore, making it the fourth most valuable Tata Group firm. Zudio’s success has played a significant role in this growth, with the firm continuing to expand its retail presence across sectors.

At 10.57 am, the Trent stock was trading at Rs 7,342.35 on the National Stock Exchange, down 0.15 percent from the previous close.

Disclosure: Moneycontrol is a part of the Network18 group. Network18 is controlled by Independent Media Trust, of which Reliance Industries is the sole beneficiary.