Wingify’s VWO and AB Tasty announce merger, to build $100 million-plus digital experience platform

Wingify AB Tasty Everstone Team.

• VWO and AB Tasty to merge, forming a SaaS firm with over $100M annual revenue
• Combined company will serve 4,000+ customers, mainly in US and Europe
• Leadership team will include executives from both VWO and AB Tasty

Did our AI summary help?

Software-as-a-Service firm Wingify-owned VWO and France-based AB Tasty have entered into an agreement to merge, as consolidation in the SaaS space gathers pace in India and globally.

The transaction,. which is subject to customary closing conditions, comes at a time when enterprises are increasing investments in tools that can improve digital conversion rates, customer engagement, and product performance.

“VWO was founded on strong fundamentals and long-term thinking, and we see a strong alignment with AB Tasty in product vision, culture, and execution,” co-founder and CEO Sparsh Gupta told Moneycontrol. “Together, we can build a global platform that delivers greater scale and consistency to customers while remaining focused on measurable business outcomes.”

The announcement comes just an year after private equity firm Everstone acquired a majority stake in India-born Wingify in January 2025 in a deal valued at around $200 million.

Everstone Capital, which is the majority shareholder in VWO, is investing "significant additional capital" to support the combined entity and will remain its largest institutional shareholder, the firm said in a statement, without sharing the investment details.

The leadership team will be drawn from both organisations. Gupta will be the chief executive officer of the combined entity. Ankit Jain will take over as chief product and technology officer.

Post-merger, the combined company will surpass $100 million in annual revenue and serve more than 4,000 customers globally. Around 90 percent of its revenue will come from the United States and Europe, its two largest markets, Gupta told Moneycontrol.

The platform will operate through 11 offices with teams spread across North America, Latin America, Europe, and the Asia-Pacific region.

The merged entity plans to make large investments in a full-stack, AI-native technology platform covering experimentation, adaptive personalisation, behavioural insights, and analytics, Gupta said.

AB Tasty’s co-founders will move into senior leadership roles, with Rémi Aubert becoming chief customer and strategy officer and Alix de Sagazan chief revenue officer. The founders of both companies will continue to hold significant ownership in the merged business.

Alix de Sagazan said the merger was driven by shared ambition and complementary strengths. “This combination allows us to pursue the same ambition we have always had, but at a much greater scale and with significantly expanded resources,” she said.

Founded in 2010, VWO offers a unified experience optimisation platform used by product, marketing, growth, and engineering teams for experimentation, analytics, personalisation, and feature delivery. It works with more than 3,000 brands globally.

AB Tasty, founded in Paris in 2014, provides experimentation and personalisation tools, including A/B testing, feature management, and AI-driven personalisation, and serves more than 1,000 global brands.

The merger highlights the growing consolidation in the digital experience optimisation market, as platforms look to combine scale, stronger AI capabilities and global reach to compete in an increasingly crowded enterprise software space.