Mamaearth-parent enters men’s grooming with Rs 195 crore Reginald Men acquisition

Mamaearth-parent enters men’s grooming with Rs 195 crore Reginald Men acquisition

Honasa Consumer Limited, the parent company of brands like Mamaearth and The Derma Co, has made its first bet in the men’s grooming market by acquiring BTM Ventures Pvt Ltd, the owner of Reginald Men, in a Rs 195-crore acquisition.

Announcing the deal on December 11, Honasa said it will acquire a 95 percent stake through a secondary sale, with the remaining 5 percent to be purchased after 12 months based on pre-agreed valuation terms.

Founded in August 2022 by Trisha Reddy Talasani, Reginald Men has quickly emerged as a breakout player in premium men’s personal care. The brand logged more than Rs 70 crore in revenue between November 2024 and October 2025 with nearly 25 percent EBITDA margins. Its Helios Moisturizing Sunscreen has become the most searched sunscreen for men on Google in India—an area Honasa has identified as a core growth category.

The acquisition gives Honasa an immediate foothold in the fast-growing men’s skincare market and strengthens its presence in South India, from where Reginald Men draws most of its revenue. The company said the deal also brings stronger regional insight and proven marketing playbooks that can be deployed across sunscreen and serum categories.

“We are deeply inspired by what the Reginald Men team has built in such a short span of time,” said Varun Alagh, Co-founder & CEO, Honasa Consumer Limited. “Their sharp understanding of the modern male consumer, combined with their ability to quickly translate ideas into action, aligns perfectly with Honasa’s long-term vision. The men’s personal care category is evolving rapidly, and Reginald Men’s nuanced insight into what today’s male consumers seek makes them a strong strategic fit for us.”

Calling the acquisition a major milestone, founder Trisha Reddy Talasani said, “Joining hands with Honasa Consumer and its visionary founders, Ghazal and Varun, is a landmark moment for us. Our shared passion for innovation and commitment to excellence forge a strong partnership, and I am excited to collaboratively elevate our brand to new horizons.”

Honasa said the move strengthens its broader mission of shaping the next phase of India’s beauty and personal care market.

The Mamaearth-parent reported a consolidated net profit of Rs 39 crore for the second quarter of the ongoing financial year 2026. This comes against a net loss of Rs 18.57 crore net loss reported in the corresponding quarter of the previous financial year.

The firm's revenue from operations meanwhile rose 16 percent year-on-year (YoY) to Rs 538 crore during Q2 FY26, from Rs 461.8 crore in Q2 FY25. Expenses grew only marginally to Rs 505 crore during the quarter under review.