JetSynthesys buys EverMerge from Big Fish Games to bolster its global gaming footprint

Launched in May 2020, EverMerge claims to have generated over $350 million in lifetime revenue

• JetSynthesys acquires EverMerge from Big Fish Games, its first global title purchase.
• The deal aims to boost JetSynthesys's global expansion plans
• EverMerge has earned over $350 million in its lifetime

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Digital interactive entertainment and video gaming company JetSynthesys announced on February 5 the acquisition of EverMerge, a merge puzzle title from US-based casual gaming company Big Fish Games.

While financial terms were not disclosed, this transaction marks JetSynthesys's first acquisition of a global title, founder Rajan Navani told Moneycontrol.

JetSynthesys' global ambitions

The deal is a key step towards Navani's ambition of building a global games company. He had previously told Moneycontrol about these plans when the company raised investment from South Korean gaming giant Krafton in April 2025.

"After having built, grown, and scaled games from an India context, we felt it was a good time and opportunity for us to take our capabilities ... and see how to take them to global audiences," Navani told Moneycontrol.

"EverMerge becomes this global IP into which we can bake in all our capabilities, whether it is talent, or communities that we have" he said. "We want to see how we can create scalable global communities, in addition to the communities that we have successfully built in India."

Localised Storytelling

JetSynthesys plans to scale EverMerge’s reach into new high-growth regions including India through localised storytelling and leveraging its deep expertise in community engagement, brand partnerships, and data-driven user acquisition.

"EverMerge was purely built for the developed Western markets and has not got any traction in emerging markets," Navani said.

Launched in May 2020, EverMerge claims to have generated over $350 million in lifetime revenue, making it one of the top 100 highest-grossing mobile games of all time. Big Fish Games was put up for sale by Aristocrat Leisure in 2024, following a strategic review of its non-core casual and midcore gaming assets.

Why EverMerge acquisition is key for JetSynthesys?

Navani said the EverMerge acquisition is geared towards JetSynthesys's ambitions of achieving 20x revenue growth over the next five to six years.

"The size of the Merge games genre is several billion dollars. We have the ability of improving retention and creating longer play cycles which further deepens this asset," he said.

"The company will also scout for more such global assets that align with its capabilities, whether it is data-driven insights or communities, where the outcome after acquisition is amplified several times," Navani noted.

"We won't shy away from the size of the deal, whether large or small. The key is how it strategically fits into our roadmap of 20x revenue growth and significant margin expansion. It is not about quantity, but the quality of the match that is important for us," he said.

Ryo Shima, Global Gaming CEO, JetSynthesys said, “We look forward to continuing to serve EverMerge’s global player community by investing in the game, expanding its content, and delivering fresh experiences that keep the gameplay fun, engaging, and evolving over time."

Besides Krafton, JetSynthesys counts Infosys co-founder Kris Gopalakrishnan, Serum Institute of India CEO Adar Poonawalla, cricket icon Sachin Tendulkar, and NAFA Private Equity among its backers.

The company has been building a diverse portfolio in gaming and esports since it was founded in 2014.

This includes an internal game studio that has developed mobile games such as Sachin Saga, Being Salman, and Super Ludo, a global business partnership and publishing wing, and esports tournament organiser Skyesports that was acquired in August 2021.

The company claims to have a catalogue of more than 300 games across multiple platforms including Android, iOS, HTML and Java. It has offices in Japan, Singapore, Europe, the United Kingdom and the United States.

In March 2025, Krafton acquired a controlling stake of more than 75 percent in the Pune-based studio Nautilus Mobile from JetSynthesys for Rs 118 crore. JetSynthesys remains a minority investor in the company.